Job description
Strategic Launch & Business Development
1. Lead the full end-to-end market launch of new Healthy Snacks innovations in the German retail & drugstore market, from insight-based business rationale and sell-in support to in-market execution
2. Translate consumer, shopper and market insights into a robust go-to-market and launch strategy across LEH and drugstore channels
3. Identify growth opportunities within the Healthy Snacks segment and contribute to building a scalable, future-proof business model
Cross-Functional & Stakeholder Leadership
4. Act as the central project lead coordinating all internal and external stakeholders (Brand, Trade Marketing, KAM, Global Brand, agencies, retailers, etc.)
5. Ensure seamless alignment across timelines, deliverables, assets, content setup and POS materials
6. Drive decision-making and execution with an entrepreneurial mindset, ensuring focus, speed and accountability within lean structures
Launch Activation & Retail Execution
7. Plan and execute impactful launch activations including communication, sampling concepts, POS excellence and retailer-specific execution
8. Ensure strong visibility and execution quality at shelf across LEH and drugstores, maximizing trial and conversion
9. Work closely with sales and trade marketing to secure optimal in-store and promotional support
Performance Management & Optimization
10. Closely monitor launch performance across sell-in, sell-out, activation KPIs and social listening
11. Identify risks and opportunities early and implement corrective actions to ensure a successful and sustainable market introduction
Profile
12. Master’s degree in economics, business, marketing or a comparable field
13. 5–7 years of experience in business development, brand management, product launch execution or commercial project management, ideally within FMCG
14. Proven hands-on mentality with a strong bias for execution, ownership and getting things done
15. Strong track record in successfully delivering at least two major product launches from scratch
16. Experience in start-up or scale-up environments with the ability to operate effectively in lean, fast-moving organizations
17. Solid understanding of consumer and shopper insights, including hands-on experience with relevant panel data (e.g. GfK, Circana, YouGov) and the ability to translate data into actionable business decisions
18. Know-how from trade marketing and a deep understanding of the LEH and drugstore environment
19. Experience in food or Healthy Snacking is a strong advantage
20. Excellent storytelling and communication skills to develop compelling sell-in strategies and drive internal and external alignment
21. Clear understanding of growth levers in stationary retail, including first experience with POS activation and retail media
22. Strong stakeholder, project and budget management skills with a collaborative, cross-functional mindset
23. Entrepreneurial mindset paired with a structured, results-oriented way of working
24. Fluency in German (full professional proficiency) and strong command of English, written and spoken
25. Cultural Fit: True team player, approachable, pro-active, positive and strong communicator
26. Insights Ambassador: Great passion for data insights and the ability to persuade others of your ideas
27. Brand Lover: Great passion for our brands and categories
28. Proactive Achiever: With a hands-on mentality, you are ambitious to take ownership, develop new ideas & follow up to ensure excellence in execution
29. Innovative Thinker: Ambitious and forward-looking, you proactively develop new ideas and follow up to ensure excellence in execution
30. Results-Driven Visionary: You take an active role in identifying and shaping today’s and future potentials of the business