ABOUT THE TEAM:You will be a key member of our dynamic 20-person global Marketing team at Talon.One, dedicated to building a leading brand and driving growth. Reporting to the Director of GTM Strategy, you will collaborate closely with external departments like Product, Engineering, Customer Success, and Sales, as well as peer Marketing teams including Enablement, Demand Generation, Customer, Content, Brand, and Partner Marketing. Our team thrives on innovation, collaboration, and achieving measurable results.The Product Marketing program at Talon.One:Owns the end-to-end GTM motion for bringing new products to marketDefines, executes, and drives adoption of our product positioning in the marketBuilds and maintains GTM playbooks guiding teams on execution of key themes & initiativesONCE YOU ARE HERE YOU WILL:The Head of Product Marketing is expected to be a mature function leader capable of hiring & managing a growing team and aligning the function with company goals. This role will be responsible for building a shared vision of Product Marketing across the organization.The Product Marketing function is responsible for:Positioning: Own & orchestrate Talon.One’s product positioning and messaging across the organization. Craft actionable frameworks that advance our vision of unified promotions & loyalty for technical, marketing, and C-Suite audiences.Product Influence: Collaborate with Product teams to influence the product roadmap by providing market insights and customer feedback.New Product Launch: Own the end-to-end GTM motion for new product launches, including messaging, launch, and post-launch adoption, in partnership with R&D across the product lifecycle.GTM Playbooks: Build GTM playbooks guiding teams on executing key themes, campaigns, cross-sell motions, partnerships, and focus verticals.Competitive Strategy: Become an expert in competitive research, defining strengths and differentiators for Talon.One, and build sales plays to enable growth.Analyst Relations: Manage engagement with analysts like Forrester, Gartner, and IDC, ensuring our product positioning reaches key analyst audiences.Pricing: Partner with Sales & RevOps to develop pricing and packaging strategies.WHAT WE NEED YOU TO BRING TO THE TABLE:Leadership experience in a high-performing Product Marketing team8+ years of experience in customer experience martech B2B SaaS product marketing and GTM strategiesExperience in business consulting, product management, or marketing is a plus but not necessaryExceptional communication skills to translate technical features into benefits for diverse audiencesStrong cross-functional relationship-building skillsAbility to understand market trends, competitor actions, and user needs across segmentsStrong prioritization skills to manage multiple projectsA passion for creating customer value and solving problemsWHAT'S IN IT FOR YOU:€1,000 annual learning budget, LinkedIn Learning access, and free German courses30 days of annual leave, plus additional days for birthdays and movingHome office setup budget and monthly allowanceWork from abroad for up to 90 daysMental health support via nilo.health and Urban Sports Club membership20% company subsidy on pension contributionsBVG public transport ticket and a dog-friendly Berlin officeWHY YOU SHOULD WORK FOR US:The right attitude: Modern methods, diverse and creative workspace, international cultureEveryone for the product: Collaborative, scalable product using state-of-the-art technologiesHealthy Growth: Opportunities to grow and share knowledgeA great environment: Flexible, family-friendly, modern offices and equipmentHigh flexibility: Results-oriented work regardless of time or location preferencesDo you want this job?We’d love to hear from you! Apply via the form below.Talon.One is an Equal Employment Opportunity employer committed to diversity. We do not discriminate based on race, color, religion, ethnicity, nationality, sex, gender identity, sexual orientation, disability, age, military or veteran status, or any other protected characteristic. We strive for a safe, healthy workplace free of harassment.Find out more about our Candidate Privacy Policy. #J-18808-Ljbffr