Now we are seeking a Senior Social Media & Community Manager to lead the social presence and community strategy for BIG Franchises upcoming global-launch title. Youll play a pivotal role in shaping the creative voice identity and player-facing storytelling of our new game across all major social platforms - from day-one brand building to ongoing channel growth and community engagement.
This role blends creativity cultural fluency and operational excellence ideal for a content leader who understands how to build meaningful platform-native content for casual mobile gaming audiences. Sitting within Product Marketing and working closely with our game teams youll help define the IPs positioning across social channels and ensure our franchises communicate a clear compelling and authentic identity to players.
YOUR MISSION Social Strategy & Content Development
* Build and own the end-to-end social media strategy for a new global-launch game and support an established live title.
* Develop platform-native content strategies across TikTok Instagram YouTube Facebook Discord and emerging channels.
* Create and manage editorial calendars that balance brand building community engagement feature milestones and big marketing beats.
* Ideate brief and/or produce high-performing statics short-form videos social-first assets and reactive content tailored to each platform.
* Drive organic channel growth through storytelling community-first content and platform-native best practices.
* Drive experiments across channels (formats posting cadence narrative structures content franchises) to unlock growth.
* Monitor channel performance player sentiment and competitive trends to continuously refine the strategy.
Community Building & Player Engagement
* Establish and grow a healthy loyal and engaged community.
* Manage Discord VIP groups and social community spaces creating programs that deepen loyalty and retention.
* Develop early-stage UGC ambassador and creator pipeline opportunities as the community scales.
* Create proactive conversations playful community moments and social rituals that players look forward to.
Cross-Functional Collaboration
* Work hand-in-hand with Product Marketing Community Managers and Product teams to support feature launches events and key campaigns.
* Represent the player perspective internally through weekly reporting social listening analysis sentiment trends and actionable feedback loops.
* Become embedded in game teams sharing insights on player behavior culture trends and opportunities.
YOUR BACKSTORY
* 3 years of experience in social media community management or social-first content strategy - ideally in games entertainment or mobile apps.
* Proven success growing social channels from zero to meaningful scale especially on TikTok Instagram Facebook YouTube and Discord.
* Deep understanding of the casual mobile gaming audience player motivations and cozy/simulation game communities.
* Exceptional written and spoken English skills with strong cultural fluency in the U.S. market. Ability to craft tone humor and storytelling that resonate with North American players.
* Comfortable working cross-functionally with creative art product and marketing teams.
* Skilled in analytics tools sentiment analysis and social listening - able to translate findings into strategy.
* Passion for community building fostering player connection and championing player voices internally.
Additional skills to improve us
* Experience launching communities for new games from scratch.
* Background in UGC programs ambassador pipelines IRL events or creator partnerships.
* Familiarity with CRM VIP management or live game communication systems.
* Basic production skills (video editing simple graphic creation TikTok-native workflows).
WHY JOIN US
* Full flexibility : Work remotely or come to our modern office in Hamburg/Germany close to the city center with terraces common rooms gaming and lounging areas.
* Work-life-balance : Competitive annual leave and flexible working hours.
* Join a supportive team in a pragmatic yet challenging environment with flat hierarchies and state-of-the-art technologies.
* Work in a multicultural environment with multidisciplinary and experienced colleagues from the entire product lifecycle in a culture of continuous development and learning opportunities.
* Team building : Strong collaboration between the teams regular studio events onsite snacks and drinks available at the office.
* Contribution to public transport ticket ( Deutschlandticket ) for Germany-based staff.
Key Skills
Marketing,Google Analytics,Photography,Facebook Advertising,Hootsuite,Social Listening,Content Development,SEO,Adobe Photoshop,Social Media Management,Copywriting,Content Management
Employment Type : Full Time
Experience: years
Vacancy: 1
Standort
New Moon Production, Hamburg