PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION
Develop industry leading creative solutions for assigned concept or category, to create a highly relevant, desirable and distinct adidas brand image, to serve for athlete-led brand moments and system solutions for categories.
KEY RESPONSIBILITIES
* Lead the creative development for concept or systems across multiple athlete and consumer touchpoints, from solution/product to the event or to category handover.
* Develop concepts and creative strategies that fulfill objectives of category-/concept briefs.
* Collaborate with Creative Direction and category to ensure holistic storytelling on product level.
* Collaborate with cross-functional team members to ensure consumer- and brand relevance on projects.
* Lead the execution of creative strategies to ensure end to end creative excellence to the event (consumer facing)/ to the category.
* Direct variety of creative resources (agencies, freelancers, writers, photographers, etc.) on creative execution to ensure holistic creative excellence.
* Review and approve production stages of creative execution.
* Maximize results within given budget and timeframes.
* Participate in creation of annual and long-term Creative Direction strategies.
* Present and communicate creative solutions with clarity, effectively selling in ideas to variety of stakeholders.
* Identify opportunities of improvement and change and initiate own proposals/projects.
* Seek out new design resources that can deliver world class results.
KEY RELATIONSHIPS
* Innovation Teams
* Business Units
* Global Operations
* Creative Direction
* External creative resources (agencies, freelancers, photographers, etc.)
KNOWLEDGE, SKILLS AND ABILITIES
* IT skills: Outlook, Miro, PowerPoint, Word, Excel
* Design skills: Sketching, 2D software (Illustrator/photoshop/…), 3D software (i.e Blender, Gravity Sketch, Rhino, …), 3D renders software (i.e. Blender, Keyshot, …), Scripting (grasshopper, AI generated imagery/3D, etc., …)
* Strong visual and verbal skills with the ability to create relevant and
impactful Design solutions
* Art direction of photoshoots, pre-press reviews and approvals.
* Fluent in English (verbal and written).
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
* Under-graduate level design education or combination thereof
* Solid education and advanced experience in the creative development
of communication tools
* At least 5 years of experience in sporting goods/fashion industry or design related industry on managerial level
* Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, athlete interactions, pre-press processes)
* Passion for adidas and its mission.
* Passion for sports, culture, design