Job Description
We’re looking for a Channel Strategic Marketing Manager to execute our to-and-through partner-led go-to-market growth in EMEA. You’ll blend high-level strategy with hands-on execution—crafting and rolling out partner GTM plans, while orchestrating in-region subject-matter experts to deliver deeply localized, compliance-driven messaging and assets. Your work will enable partners to build trust, generate demand, and drive joint pipeline in markets where native-language, co-branded materials. IMPORTANT: This candidate must display strong Generative AI Skills – showing how they use the systems to brainstorm, plan, and build content for GTM programs.
Job Requirements
* 5+ years in channel marketing or partner-led GTM (marketing) roles, preferably in cybersecurity, compliance, or enterprise SaaS.
* Proven track record balancing strategic planning with tactical campaign management.
* Deep understanding of European regulatory frameworks (GDPR, NIS2, local data sovereignty requirements).
* Experience working with regional teams and external agencies to produce localized, co-branded assets.
* Strong project management skills and comfort with marketing tools
* Strong understanding of leveraging Generative AI systems and tools to support efforts
* Skills & Attributes
o AI-First Approach: Thorough understanding of the value of generative AI tools and their ability to drive value and swift execution to and through the channel for GTM motions.
o Strategic Thinker & Doer: Equally at home defining high-level plans and rolling up your sleeves to execute webinars or review copy.
o Partner-First Mindset: Passionate about enabling partners to sell and market collaboratively, recognizing their role as trusted local authorities.
o Cross-Cultural Communicator: Fluent in English; additional European languages a plus. Skilled at adapting tone, messaging, and format to diverse audiences.
o Analytical & Results-Oriented: Data-driven approach to pipeline growth, ROI measurement, and continuous optimization.
o Collaborative Leader: Proven ability to guide SMEs, align global and local teams, and influence without direct authority.
Job Responsibilities
* Strategic GTM Planning
o Define and iterate a European channel go-to-market strategy that balances centralized vision with country-specific nuances
o Support segmentation and help prioritize partners by market influence, solution fit, and readiness to co-invest in demand generation.
* Tactical Execution & Partner Enablement
o Develop and manage partner marketing programs: co-branded collateral, localized whitepapers (e.g., data sovereignty guides), targeted campaigns, ABM activities.
o Coordinate regional-to-global marketing operations (events, digital campaigns, outbound) alongside regional partner teams to ensure seamless execution.
* Regional SME Management
o Organize and manage in-region subject-matter contract expert(s) to create compliance-centric thought leadership: GDPR impact explainers, Schrems II workshops, local certification guides, etc.
o Ensure all content resonates with cultural and regulatory expectations, driving credibility and demand.
* Joint Pipeline & PerformanceTracking
o Orchestrate joint sales and marketing initiatives with partners, from planning through deal closure.
o Define KPIs (pipeline growth, deal velocity, partner activation rates) and implement dashboards and regular business reviews.
* Ad Hoc Field Event Support
o Provide occasional support forfield-led events such as industry trade shows, including localized content development, compliance-focused messaging, and technical resource coordination.
Job Benefits
* Your Equipment: Mac or Microsoft – you work with the IT equipment of your choice.
* Your Pension: We contribute 20% to your company pension scheme (BAV) and also cover ongoing contracts.
* Your Discounts: Enjoy attractive employee discounts via Bitkom with numerous well-known providers.
* Your Extra: Shop with the Edenred gift card, with an average of €20 per month.
* Your Stock Options: After one year with us, you have the opportunity to participate in our stock option program.
* Your Flexibility: With your flexitime account, you can make up for longer days at any time.
* Your Birthday: Celebrate yourself with a special day off on your birthday.
* Your Engagement: Use a special vacation day to engage in social or environmental causes.
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