Your Tasks
* Development of short-, mid-, and long-term customer engagement strategy with focus on growth, customer knowledge, and (re)activation of customer base
* Creation of new concepts and further development of existing ideas to strengthen personalized communication, presentation, and services across all sales and communication channels
* Definition of requirements in collaboration with IT departments and business stakeholders
* Temporary assumption of the PMO role within long-term cross-channel personalization projects
* Preparation of business cases and responsibility for corresponding roadmaps
* Preparation of presentations and documents for stakeholders, product teams, and leadership at various organizational levels
* Identification and evaluation of innovative service providers and technologies to support strategic development and optimize time-to-market
* Preparation of decision-making documents for management to improve relevant business processes
* Establishment and evaluation of KPIs, reporting structures, and success measurement systems
* Collaboration with national departments (Sales, Marketing, CRM, Store Organization, Customer Care, Online, App) and international departments (Product Team, Product Owner, Tech) to ensure implementation of initiatives
Your Profile
* Completed studies in business administration, marketing, communications, economics, or comparable qualification
* 5-7 years of professional experience in omnichannel (digital/offline), strategy, customer strategy development, operationalization of strategic frameworks, business case development, and project management in implementation/development phases
* Expertise in e-commerce (Webshop, App), customer relationship management, direct communication, loyalty programs, automation, customer journeys, personalized communication, recommendations, and/or analytics
* Proven experience in multi-quarter strategic projects in personalization and customer engagement
* Strong understanding of data-driven marketing, customer loyalty, and ecosystems that enable personalization (technology and data) as well as current market trends (including AI)
* Strategic competence in the development of mid- and long-term roadmaps while identifying quick wins
* Project management experience including creation of business cases that drive measurable impact and customer value
* Experience in stakeholder management and communication with diverse groups across all organizational levels
* Advanced proficiency in English, German is a plus
* Willingness to travel occasionally
About Us
In the newly transformed global Customer Value Management unit, we have embarked on a journey to deliver best-in-class, seamless, and personalized experiences to our customers. We operate across channels, countries and product offerings. As a result, reporting into department head customer strategy and personalization, we are looking for someone who is passionate and bold enough to join our ambitious journey.
Additional Benefits
Job Infos
Location: Ingolstadt
MediaMarktSaturn Retail Group
Department: HQ - Customer Experience & Customer Care
Entrylevel: Professional Level
Type of Employement: Full Time
Working Hours: 37,5
Persona: Job Requisition HQ Employee
Recruiter: Laura Schröder
Recruiter: Laura Schröder