Farmina Pet Foods is a leading pet food Italian company with an international scope present in over 62 countries around the world and with 50 years of experience specializing in animal nutrition. We offer experience working with a growing international team of professionals, as well as a competitive compensation package.
We are seeking an experienced, self-motivated, and project-oriented Marketing Manager to drive and be responsible for the business development of the Farmina brands in Germany, bringing synergy in marketing and commercial operations, through the implementation of the Farmina marketing strategy. The Marketing Manager will report directly to the Country Manager.
The ideal candidate should have experience in consumer & trade marketing, preferably in the Pet food industry or Pet Medicine and Pharmaceuticals and be able to think strategically and execute flawlessly.
He/ She will work on building a marketing team, improving the team capacity, and bringing synergy in the execution of the business activities to hit commercial, financial, and marketing targets agreed upon with the company HQ. Moreover, he/she will be responsible for the planning and development of marketing strategies, together with Headquarters, to increase brand awareness and brand equity in the country of responsibility. Hands-on experience with Google Ads, Google Analytics, Meta ads, and SEM, and CEO will be considered a plus.
Developing synergy in the execution of the operational activities of the marketing and sales team.
Leading and coordinating (cross-functional teams working), for the implementation and execution of marketing activities and sales development across all channels: Supporting the sales team with marketing/sales actions in their operational activities.
Monitoring and analyzing the marketing activities' impact on sales development.
Marketing budget building and spending monitoring.
Marketing activities plan building and monitoring per market.
Marketing and sales activities performance monitoring and analyzing achieved results.
Implementation and participation in the improvement of the company's marketing strategy (bringing new ideas according to HQ marketing strategy).
Taking care of the proper localization of marketing and communication materials.
Monitoring, evaluating, and communicating changes in the pet food category, and customer/channel dynamics, and recommending actions to address issues and opportunities.
Minimum of 8 years of marketing experience, preferably within the pet food category or related fields.
Proven track record of managing marketing initiatives in the German market.
Excellent communication, leadership, and project management skills.
German (Mother Tongue)
English (Fluent)