About the Role
As a Senior Corporate Communications Manager focused on Public Relations, you will develop and implement communications strategies across Austria, Germany, Poland, and Switzerland. You will be instrumental in shaping Workday's most visible communication moments in these markets, bringing our AI strategy, innovation, and company vision to life for target audiences.
Reporting to the Senior Manager, Public Relations, EMEA, you will drive Workday's market expansion by cultivating regional partnerships and supporting local teams to deliver impactful communications. You will collaborate closely with extended teams, including Customer Advocacy and Events, to ensure communications efforts align with broader business goals.
In this role, you will be responsible for:
1. Developing and implementing communication strategies that incorporate the latest industry trends and engage media across Austria, Germany, Poland, and Switzerland
2. Building and growing media relationships, including managing day-to-day press office activities, cultivating relationships with influencers, and identifying editorial opportunities
3. Leading customer and partner programs that amplify successes and support market adoption in the region
4. Creating communication materials such as press releases, social media posts, bylines, commentary pieces, and media briefings
5. Partnering with regional marketing teams to ensure communications efforts are aligned with business objectives and contribute to go-to-market success
6. Developing thought leadership content tailored to the region, positioning Workday as an industry innovator
About You
Basic Qualifications
7. 7+ years of experience in public relations, including leading media relations and managing external PR agency partnerships
8. Fluent in German and English (written and verbal)
Other Qualifications
9. Polish language proficiency is a plus
10. Experienced in aligning with marketing, advocacy, and regional teams to deliver integrated, goal-oriented campaigns.
11. Experienced in crafting compelling narratives on AI and enterprise tech, translating complex topics into clear, audience-centric content
Workday Pay Transparency Statement (For EU Locations Only)
Listed below is the base salary range applicable to this position. Workday pay ranges (and the precise pay offered to the successful candidate) are based on a number of objective criteria such as relevant experience and skills, and educational qualifications, level of responsibility, demands of the role, work location and business need. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants awarded by Workday Inc. For more information regarding Workday’s comprehensive benefits, please .
Primary Location Base Pay Range: €77,900 EUR - €116,900 EUR GermanyAdditional Location Base Pay Range: €77,900 EUR - €116,900 EUR Germany