Join to apply for the Head of B2B Marketing (d/f/m) role at mobile.deJoin to apply for the Head of B2B Marketing (d/f/m) role at mobile.deFounded in 1996, mobile.de disrupted the status quo of buying and selling cars as the first online vehicle marketplace.Today, we are Germany's largest vehicle marketplace with around 1.4 million listed cars, commercial vehicles, motorcycles and e-bikes. Both private customers and more than 40,000 registered vehicle dealers use the platform and benefit from 108 million customer visits per month. As a “one-stop shop”, mobile.de's offering includes financing and leasing solutions in addition to buying and selling - and we will not stop innovating. If you are driven by an eagerness to learn and a passion for collaboration then we should get to know each other.mobile.de is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. We strongly encourage people from historically excluded groups to apply.What We OfferMeaningful Work: We are a diverse, international, highly skilled and passionate team committed to a world where people share more and waste less. Every day you will have the opportunity to make a huge difference for our users, customers as well as shape the future.Embracing AI: We're at the forefront of integrating cutting-edge AI technologies into our operations. Being part of mobile.de you will work with and learn about AI tools, contributing to projects that leverage AI to enhance efficiency, improve customer experiences, and drive our mission forward. With an AI-first mindset, we foster a culture of continuous learning and experimentation, empowering our team to explore and apply AI in meaningful ways for the company and themselves.Growth and Development: We are a global organisation who truly believes in growing our people. To support this we offer lots of development and training opportunities and provide a budget for our team members.Connection and Inclusion: Our culture is the glue that holds us together. We believe in making meaningful connections and creating an inclusive atmosphere with lots of opportunities to connect both in your day to day work and through social team activities (online and offline).Role OverviewWhat you’ll do & Who you areAs the Head of B2B Marketing, you will be responsible for defining and driving the B2B marketing strategy for mobile.de, with a strong focus on the automotive industry. You will lead initiatives that strengthen relationships with our dealer network, enhance the visibility of our platform, and drive measurable results in lead generation, customer engagement, and revenue growth. You will also lead initiatives to develop our advertising teams engagements with our partners and help to drive up our advertising revenue. This role requires a deep understanding of the automotive industry, ideally gained through experience working with or for automotive service providers, dealerships, or related businesses.You will collaborate cross-functionally with Sales, Advertising, Product, and other key stakeholders to ensure alignment of marketing strategies with business objectives, while also leading a team to execute impactful campaigns and projects.This role reports to the Chief Audience and Growth Officer. We work in a hybrid setup with a few days per week spent in our office in Berlin-Charlottenburg.Key ResponsibilitiesStrategic LeadershipDevelop and implement a comprehensive B2B marketing strategy tailored to the needs of the automotive industry, advertising network and dealer network.Define and monitor KPIs to measure the success of marketing activities and ensure alignment with business goals.Position mobile.de as the market leader and preferred partner for automotive dealerships through targeted marketing initiatives.Team Leadership and CollaborationLead, mentor, and develop the B2B marketing team, fostering a high-performance and collaborative culture.Work closely with Sales, Advertising, Product, and Customer Service teams to ensure a unified approach to advertiser and dealer engagement and communication.Align messaging and strategy across all channels.Campaign Management and ExecutionOversee the planning and execution of marketing campaigns, including lead generation, advertiser engagement, dealer retention initiatives, and product launches.Ensure the creation of high-quality, targeted content such as newsletters, case studies, whitepapers, and webinars to support dealer needs & advertising leads.Leverage digital marketing channels (e.g., LinkedIn, YouTube, email) to maximize reach and engagement with our B2B audience.Dealer Engagement and EventsDevelop and manage dealer-focused events, webinars, and sponsorships to strengthen relationships and drive engagement.Build and maintain a strong presence at industry events and trade shows to position mobile.de as a thought leader in the automotive space.Advertiser EngagementUse market research and data insights to help illustrate how advertising with mobile will help OEMs sell more new cars.Develop and publicize case studies that promote the effectiveness of advertising with mobile for dealers, OEMs, industry partners and advertising agencies.Help the advertising sales teams with constructing compelling narratives and stories that excite advertisers.Data-Driven Insights and Continuous ImprovementUtilize market research and dealer feedback to refine marketing strategies and ensure alignment with industry needs.Analyze campaign performance and implement data-driven improvements to maximize ROI.Stay ahead of market trends and competitor activities to identify new opportunities for growth.Who You AreExperience and ExpertiseProven experience in a senior B2B marketing role, ideally within the automotive industry or a related service provider.Strong understanding of the automotive dealer ecosystem, including challenges, trends, and opportunities.Demonstrated success in developing and executing impactful marketing strategies that drive measurable business results.Experience in managing cross-functional teams and working collaboratively with Sales, Product, and other departments.Skills and CompetenciesExceptional leadership and communication skills, with the ability to inspire and influence stakeholders at all levels.Expertise in digital marketing channels, including social media, email marketing, and content marketing.Strong analytical skills and a data-driven mindset to evaluate campaign performance and make informed decisions.Highly organized and capable of managing multiple projects in a fast-paced environment.AI literacy and practical application experience to enhance productivity while maintaining critical thinking.EducationMaster’s degree in Marketing, Business Administration, or a related field.BenefitsWorking at mobile.de comes with its perks! Enjoy the following benefits:Recharge with 28 days of paid time off.Stay mobile with a €50 monthly transportation/mobility allowance.Keep growing with a development budget and access to coaching.Family first - enjoy up to 12 (non-birth parent) or 20 (birth parent) weeks of fully paid parental leave.Learn anytime, anywhere with our online and offline library.Get rewarded with an attractive base salary and participation in our annual incentive plans.Work from anywhere - up to 20 days per year from wherever you feel most productive.Prioritize your well-being with a 24/7 Employee Assistance Programme for you and your immediate family.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketingIndustriesTechnology, Information and InternetReferrals increase your chances of interviewing at mobile.de by 2xGet notified about new Head of Marketing jobs in Berlin, Berlin, Germany.Head of Marketing & Communications Europe (m/w/d)Head of Marketing, Communications & Business Development (Europe Region)Head of Partner Marketing Central Europe + UK/IEHead of Marketing and Operations (f/d/m)Head of Agency Partnerships - Global Business Solutions - BerlinHead of Marketing & Customer Experience (m/w/div) bei OVERKILL GmbHHead of Lifecycle Marketing (all genders)Head of Marketing & Commercial – Live Entertainment (x/w/m)Head of / Teamlead Brand & Communication Consulting (m/w/d)Head of Go To Market Strategy (f/m/x) BerlinHead of / Teamlead Brand & Communication Consulting (w/m/d; fulltime)We’re unlocking community knowledge in a new way. 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