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We are looking for a strategic and hands‑on Head of Marketing to lead the next phase of Otamiser’s growth. This role requires deep industry understanding, strong digital marketing acumen, and a proven ability to build and execute a high‑impact marketing strategy from the ground up. You’ll drive lead generation, brand development, and CRM through SEO, content generation, webinars, and paid advertising through key channels.
Key Responsibilities
* Align all marketing efforts with business goals, target segments, and brand positioning for both AutoRank (STR) and Otamiser (hotel) markets.
* Develop and execute the global marketing strategy to drive awareness, acquisition, and revenue growth across all product/service lines.
* Oversee and optimize the marketing budget.
* Set and achieve key KPIs such as lead generation, conversion rates, CAC, LTV, and payback metrics.
* Collaborate closely with Sales, Product, and Customer Success teams to align marketing initiatives with growth targets.
* Build and manage a high-impact marketing organization fostering innovation and collaboration.
* Continuously improve the performance and productivity of the marketing team.
* Develop marketing processes from lead generation to sales qualified leads; work with sales and CSM to ensure consistent CRM messaging across AutoRank (STRs) and Otamiser (hotels).
SEO & Web Leadership
* Build and execute an SEO strategy to grow organic traffic and dominate relevant search results.
* Establish thought leadership in the market categories of Listing Optimization and Revenue Management with consistent communications and industry positioning.
* Manage the company website (Webflow preferred) with regular content updates, performance tracking, and CRO best practices.
* Own web analytics and reporting, using data to drive continuous optimization.
* Manage the external website developer to improve website performance and changes.
Content & Campaign Management
* Oversee a content calendar covering blog articles, product marketing assets, social media, email campaigns, and video.
* Ensure messaging consistency across all touchpoints, with a deep focus on STR awareness of AutoRank.
* Manage writers/designers as needed.
Webinar & Event Marketing
* Lead strategy, promotion, and production of monthly webinars, virtual events, and partner co‑marketing sessions.
* Create post‑event campaigns to convert attendance into qualified leads.
* Support sales in conferences in Europe and North America.
Requirements
* 2‑5 years in senior marketing roles in B2B SaaS.
* 5‑10 years of experience, ideally in short‑term rental or travel tech.
* Proven expertise in SEO strategy and content marketing, with examples of traffic growth and lead generation.
* Strong understanding of webinar production and audience engagement tactics.
* Proven track record of leading and scaling marketing teams.
* Data‑driven mindset with experience using tools such as Google Analytics, Search Console, HubSpot, or similar.
* Excellent project management and cross‑functional collaboration skills.
* Native or near‑native English proficiency.
Additional Information
Since our marketing team is primarily based in Europe (GMT+2), we are ideally looking for someone who can work within or close to European time zones to ensure smooth collaboration and overlap in working hours.
What We Offer
* Employment contract of unlimited duration with a competitive salary package.
* Scope for growth and personal development.
* A start‑up on the verge of international growth.
* Flexible working hours.
* A remote work model.
Seniority level
* Executive
Employment type
* Full‑time
Job function
* Marketing
* Technology, Information and Internet
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