The position is to be filled as soon as possible, with a contract duration of two years. Employment location will be Bonn, Germany.
We aim to manage our marketing activities in an increasingly data-driven way in the future – and you will help us create transparency, clarity, and measurable impact.
As a Marketing Data Analyst, you will develop a standardized KPI and reporting framework, build dashboards, and deliver the insights our marketing teams need to make data-based decisions. At the same time, you will take on a central role in budget planning and performance monitoring.
Your responsibilities
* You analyze donor behavior based on our CRM data and translate it into clear insights and actionable recommendations for marketing.
* You develop, define, and standardize key performance indicators (KPIs). You build dashboards, reports, and ad-hoc analyses in Power BI that are clear, intuitive, and genuinely useful.
* To do this, you consolidate data from multiple sources (e.g. CRM, campaign tools, web tracking) and combine them into meaningful reports that provide a holistic view.
* You take a close look at campaigns, channels, and customer journeys, and derive concrete optimization opportunities.
* You evaluate the impact of our activities using attribution analyses and exploratory data analysis.
* You support budget planning with forecasts, performance analyses, and a solid, data-driven basis for decision-making.
* In projects, you work closely with data engineers and data scientists and keep an eye on relevant tracking setups.
Your profile
* A completed degree in marketing, business administration, statistics, data analytics, or a comparable qualification.
* Relevant professional experience in marketing analytics or a comparable data-focused role.
* Very good knowledge of Power BI and experience in building insightful dashboards.
* Experience with customer analyses and a strong understanding of target group, journey, and funnel analyses.
* Basic experience with web analytics and a good understanding of tracking concepts.
* Confident use of Excel and enjoyment of structured, analytical work.
* Ability to present complex data in a clear and understandable way and translate insights into actionable recommendations.
* Strong communication skills and willingness to empower colleagues and strengthen analytical capabilities within the team.
* An independent, solution-oriented working style and interest in continuous professional development.
* Regular use of GenAI tools in your daily work; experience with predictive analytics in marketing is an advantage.
* Very good German and English skills, with full professional proficiency in both spoken and written communication.
What we offer
* Fair Compensation: A fair and equal remuneration based on a transparent salary scale.
* Work-Life Balance: Enjoy flexible working arrangements to support a balanced lifestyle.
* Modern & Agile Work Environment: Be part of a forward thinking organization that fully embraces digitalization and innovation across all areas.
* Personal & Professional Growth: Access diverse learning and development opportunities to advance your career.
* Team: Join our dedicated and diverse teams, where passion, expertise, and joy come together to create a better world.
In addition, Welthungerhilfe offers numerous other benefits, which are listed under Our benefits .
Please send your application via our online recruiting system by February 18, 2026. Your contact person is Sarah Liem-Hartmann. Welthungerhilfe is committed to fighting terrorism in all its activities. Accordingly, any applicant who is offered employment will be screened against lists of known and suspected terrorists.
*Welthungerhilfe values diversity and ensures an inclusive, non-discriminatory working environment. We welcome applications from suitably qualified people from all sections of the community.