We are looking for a passionate and data-driven CRO Manager to join our Product team and take ownership of our conversion rate optimization efforts across the customer journey. You’ll play a key role in growing our business by transforming insights into experiments and delivering tangible improvements to user experience and conversion performance.As part of the Acquire squad, you will work daily with Product team, UX/UI, Engineers, Data Analysts and Marketing team to ideate and implement high-impact A/B tests, personalization strategies, and new landing page experiences that move the needle.LocationYour Role in Our JourneyMonitor and analyze performance of landing pages and experiments using analytics dashboards (Visit to Lead, Visit to Trial Booked, Visit to Customer, etc.)Design and manage A/B tests and personalization initiatives to improve conversion rates across our acquisition funnelIdentify user friction and insights using heatmaps, session recordings, surveys, and product analytics toolsWork closely with Product, Engineering, Marketing, UX/UI, and Data teams to plan, implement, and analyze CRO experimentsDocument and share experiment learnings and insights with stakeholders, iterating based on findingsMaintain a clear and prioritized experiment roadmap aligned with product and business strategyLead and define CRO goals and strategy within the Product & Marketing teams, ensuring alignment with broader company objectivesBenchmark performance and explore new growth opportunities via market and competitor researchSupport CMS-based content and SEO efforts by collaborating on the design and development of new landing pages and componentsEnsure a user-centered approach is embedded in all CRO effortsWhat will you bring:3+ years of experience in a CRO or Growth role with a strong track record in A/B testing and funnel optimizationDeep understanding of analytics platforms (e.g. GA4, Looker, Tableau), experimentation tools (Optimizely), and qualitative research methods (e.g. Hotjar, typeform)Excellent problem-solving skills and a data-informed mindsetHands-on experience working cross-functionally teamsStrong communication skills and the ability to share findings with clarity and impactSolid grasp of user psychology and decision-making processes, with the ability to identify and leverage behavioral triggers that influence user actionsExperience with CMS platforms and basic understanding of front-end development is a plusOur way to develop your full potential:Flexible & focused working: Benefit from our hybrid working model with 2-3 flexible days per week and a Meeting Free Friday for undisturbed productivity.We grow together: Continue your career with clear development paths and our Spark! Growth & Development program. Get access to 1000s of courses on LinkedIn Learning, our Spark! Mentorship program and monthly learning sessions. Take advantage of 30 free learning sessions to experience GoStudent for yourselfWork Smart, Play Hard: Our regular team and office events ensure a good atmosphere. We believe in team spirit, celebrating together and having lots of fun.Strength through community: Get involved in one of our GoStudent Employee Resource Groups (ERGs) and stand up for issues that are close to your heart.All-round support: We are there for you 24/7. Benefit from a comprehensive Employee Support Program - not only for you, but also for your loved ones.[AM DACH based in ES: Add IT Equippment]Openness StatementWe value your unique skills and passion. We don't hire based on age, gender, nationality or political opinion - we value your talent and motivation. Even if you're a unicorn - just like GoStudent: do you believe in having a positive impact? Then apply, even if you don't meet all the requirements. Diversity makes us more creative, more innovative and stronger.Want to find out more? Then visit our career page “ who we are ”!If you are ready to rethink education with us, develop yourself in an ambitious team and have a real impact - then apply now! Please upload your CV in PDF format, preferably in English as DOC format may not be supported. #J-18808-Ljbffr