Nature offers increasing opportunities. Grow with us.
Bionorica, with approximately 2200 employees worldwide, is the German market leader for pharmacy-only herbal medicines. For over 90 years, we have been unlocking the secrets of nature by combining the knowledge of traditional medicinal plant therapy with the forward-looking results of scientific research. "Phytoneering” is the formula of our success with which we have been on a growth course for years. In this way, we open up new markets with innovative, highly effective herbal medicines.
For our location in Neumarkt (Oberpfalz), we are looking for a committed and creative:
Global Consumer Lead (m/f/d)
In this key position, you will be responsible for developing and implementing innovative strategies based on the needs and desires of our consumers / patients.
These are the tasks for this position:
* Responsibility for portfolio, innovation, and consumer insights: close collaboration with local marketing and sales functions to ensure a consistent brand experience
* Developing and implementing a strategy that centers consumer needs at the heart of our innovation processes
* Ensuring that our products are available to our customers anytime and anywhere
* Focus on TV commercials and other relevant channels to maximize brand presence
* Development and implementation of global marketing strategies based on comprehensive market and consumer analyses to increase brand awareness and loyalty
* Monitoring existing products and innovation management for the successful market launch of new products
* Using market analyses and technological trends to identify new business opportunities
* Conducting analyses to gain deeper insights into the needs and behaviors of our consumers
These are the requirements you should meet:
* Graduated in marketing, business administration, or a comparable qualification
* Several years of experience in consumer insights and media are a prerequisite; ideally, you also have in-depth knowledge of innovation management or product development, preferably in the consumer goods industry
* Strong analytical skills and experience in performing market analyses
* Creativity and strategic thinking to develop innovative solutions
* Team-oriented approach with excellent communication skills in German and English
We offer you:
* A globally operating, family-owned company with a commitment to social responsibility
* Flexible working time models and remote work options (60–80% home office per month) to support a healthy work-life balance
* Responsible fields of activity with a thorough onboarding process and performance-based compensation with attractive social benefits and company pension scheme
* Exciting prospects in a globally growing company with a wide range of professional and personal development opportunities
Contact:
Are you open to new opportunities? Then take your chance. Please apply through our online application form. We look forward to meeting you!
Join us!
Contact person
Bionorica SE
People & Organisation
Theresa Frank
www.bionorica.de