Programmatic & AdTech Consultant Department: Programmatic Advertising/AdTech Solutions Location: Berlin - Munich About the Role As a Programmatic & AdTech Consultant at Incubeta, you will play a crucial role in driving our clients' digital media performance through expert strategic consulting, technical implementation, and innovative solutions. You will be responsible for conducting comprehensive GMP audits, leading agency activation initiatives, providing best-in-class GMP advisory, and delivering effective training and onboarding support. This role requires a blend of deep technical expertise in Google Marketing Platform (GMP) products, strong analytical skills, and the ability to translate complex adtech concepts into actionable strategies for clients and internal teams. You will be a key driver of efficiency, scalability, and client success within the programmatic and adtech landscape. Key Responsibilities GMP Audits & Optimization: Design and conduct thorough GMP (CM360 & DV360) Audits to assess current performance, identify areas for improvement, and ensure future-proofed media buying strategies. Present audit findings to clients and advise on strategic optimization opportunities to drive maturity and enhance media performance. Agency Activation & Standardization: Understand the business challenges, relating to digital media. Solve these by identifying solutions in the Google Marketing Platform. Translate these insights into actionable outcomes for agency partners and media buying teams, developing concrete programmatic media buying solutions. Drive the adoption and standardization of best practices across various markets and teams. General GMP Advisory & Troubleshooting: Advise clients on best practices for implementation and provide comprehensive troubleshooting support related to Campaign Manager (CM360) and Display & Video 360 (DV360). Offer expert guidance on critical aspects including tracking, media buying, audience solutions, and reporting. GMP Training & Development: Conduct effective client training sessions on Campaign Manager 360 & Display & Video 360, to enhance their understanding and utilization of the platform. Onboarding Support (DV360 & CM360): Provide dedicated ad-hoc technical support to clients during their onboarding process for DV360 and CM360. Offer strategic advice and best practices to ensure clients quickly become proficient and find success with CM&DV360. Qualifications & Skills Experience & Technical Proficiency (Hard Skills): Proven experience with advanced implementation in GMP (CM360 & DV360). Demonstrable ability to translate digital media challenges into actionable programmatic media buying solutions. Expertise in best practice implementation and troubleshooting for Google Marketing Platform products, including CM360/DV360. Experience in conducting training sessions on CM360/DV360. Strong understanding of the broader adtech ecosystem. Strategic & Innovation (Soft Skills): Innovator: Takes a leading role on technical aspects of projects, owning solutions and driving resourceful innovation, including pioneering new content or approaches. Strategic: Ability to obtain a deep understanding of clients' overarching business goals, identifying solutions that align with these goals while maintaining a profit-oriented mindset to drive project efficiency and scalability. Agile: Adapts effectively to unforeseen obstacles, identifying opportunities within challenges, and maintaining flexibility with a solution oriented mindset. Collaboration & Communication (Soft Skills): Communication: Ability to translate complex technical information into clear, actionable, and inspiring outcomes, fostering understanding and driving change. Collaborative: Maintains a positive attitude and collaborative approach, working effectively with others, especially when facing challenges, embodying a 'better together' mindset. Cross-Functional: Identifies personal technical limits, builds strong relationships with other experts, and actively collaborates across functions to solve complex problems. Organizational: Maintains a structured way of working with transparent communication, facilitating efficient and effective collaboration within teams and across the organization. Certifications: Relevant certifications in Google Marketing Platform (DV360, CM360) are highly desirable. Languages: Fluent in German & English Please note that we do not accept unsolicited services or offers from recruitment agencies. Acquisition is not appreciated.We are unable to provide visa sponsorship for this position. German: Programmatic & AdTech Consultant Abteilung: Programmatic Advertising / AdTech Solutions Standort: Mu00fcnchen u00dcber die Rolle Als Programmatic & AdTech Consultant bei Incubeta bist du nicht nur ein technischer Experte u2013 du bist der strategische Kompass fu00fcr unsere Kunden. Du u00fcbersetzt komplexe AdTech-Ru00e4tsel in echte Wachstumsstrategien. Ob tiefgreifende GMP-Audits, die Fu00fchrung von Agency-Activation-Initiativen oder das Onboarding neuer Player: Du sorgst dafu00fcr, dass die digitale Media-Performance unserer Kunden neue Hu00f6hen erreicht. Deine Mission bei uns GMP-Flu00fcsterer: Du fu00fchrst detaillierte Audits (CM360 & DV360) durch, deckst Optimierungspotenziale auf und machst Media-Buying-Strategien zukunftssicher. Lu00f6sungsfinder: Du verstehst die geschu00e4ftlichen Herausforderungen unserer Kunden und verwandelst sie in smarte Lu00f6sungen innerhalb der Google Marketing Platform. Wissensvermittler: Du leitest erstklassige Schulungen und Onboardings. Dein Ziel: Kunden und Teams zu echten Profis in CM360 und DV360 zu machen. Troubleshooter & Stratege: Bei Problemen im Tracking oder Reporting bist du die erste Anlaufstelle. Gleichzeitig behu00e4ltst du immer die Skalierbarkeit und Effizienz im Auge. Standardsetzer: Du fu00f6rderst Best Practices u00fcber verschiedene Mu00e4rkte hinweg und treibst Innovationen im gesamten AdTech-u00d6kosystem voran. Das bringst du mit Deine Hard Skills: GMP Deep Dive: Du hast fundierte Erfahrung in der Implementierung und Fehlerbehebung von CM360 und DV360. Strategisches Mindset: Du kannst technische Anforderungen in greifbare Business-Lu00f6sungen u00fcbersetzen. Trainer-Gen: Du hast Spau00df daran, dein Wissen in Workshops und Trainings weiterzugeben. Sprachgefu00fchl: Du kommunizierst sicher und flieu00dfend auf Deutsch und Englisch. Deine Soft Skills: Innovationsgeist: Du gibst dich nicht mit dem Status Quo zufrieden, sondern entwickelst aktiv neue Ansu00e4tze. Agilitu00e4t: Hindernisse sind fu00fcr dich Chancen. Du bleibst flexibel und lu00f6sungsorientiert. Teamplayer: "Better Together" ist fu00fcr dich kein Slogan, sondern deine Arbeitsweise. Du kommunizierst transparent und arbeitest gerne funktionsu00fcbergreifend. Zertifizierungen: Google-Zertifizierungen (DV360, CM360) sind das Tu00fcpfelchen auf dem i. Warum Incubeta? Werde Teil eines Teams, das die Zukunft des Marketings gestaltet. Bei Incubeta bringen wir kluge, ambitionierte Ku00f6pfe zusammen, die Freude an Zusammenarbeit und Innovation haben und gemeinsam u00fcber sich hinauswachsen wollen. Bereit fu00fcr das nu00e4chste Level? Dann freuen wir uns auf deine Bewerbung! Werde Teil unseres Teams in Mu00fcnchen und lass uns gemeinsam die AdTech-Welt bewegen. Ein kleiner Hinweis zum Schluss: Wir bitten Personalvermittlungsagenturen hu00f6flich, von Akquise-Anfragen abzusehen. Zudem ku00f6nnen wir fu00fcr diese Position aktuell kein Visum-Sponsoring anbieten.