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*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.
PURPOSE
Global Digital Consumer Engagement is a key enabler of the digital ecosystem and is responsible to maximize consumer engagement and grow CLTV across all touchpoints. The Digital Marketing Planning team, part of the Digital Planning and Operations pillar develops and delivers the one integrated consumer focused marketing plan with consumer engagement at its heart.
As a Digital Marketing Planning Manager, you will operationally orchestrate the Brand, Markets and Global Digital plans through seasonal marketing planning process. You will drive cross-functional alignments, manage opportunities and risks and ensure that an aligned Digital Calendar is generated and uploaded in Campaign Portal in line with the GTM Milestone. You will closely collaborate with relevant global and market stakeholders to define, evaluate and optimize the plans.
An ideal candidate is an initiative-taker, initiative-taking individual with a strong digital, business, and analytical acumen. It is critical that the candidate understands the Brand Planning processes and milestones. The role requires drive and passion for marketing, brands, digital and a consumer first mindset.
Key Responsibilities
Seasonal Planning
Across Global Brands, Global Digital & Market teams
1. Drive operational alignment of the Global Brands seasonal marketing plan (From Brand THO – GTM SO) across relevant global and market teams, in close collaboration with the respective stakeholders.
2. Ensure that the Digital Pre-Season Planning process is consistent and coherent with the Brand Milestones.
Maintenance of the Digital Calendar
3. Ensure that the outcome of the planning is an aligned Digital Calendar that is maintained in the Campaign portal
4. As the owner of the Digital Calendar in Campaign Portal, we ensure that the Calendar is operationally updated and in line with any changes and/or updates to the plans
Additional Responsibilities:
5. Proactively seek and co-create opportunities to improve the pre-seasonal alignment process in collaboration with the other teams in Digital Planning & Operations (Consumer Led Planning)
6. Minimize risks for the seasonal plans in your scope and ensure risks are transparent to internal and external stakeholders. Integrate or develop risk assessment mechanisms as an integral part of digital marketing planning.
Key Relationships:
7. Global Brands (especially Brand Calendar Management)
8. Global Digital (especially Digital Activation, Membership, Digital Marketing Operations, e-com Buying & Trading)
9. Market Planning & Activation Teams
Requirements
Education & Professional Experience
10. University Degree with focus on Business Administration, Analytics, related areas, or equivalent combination of education and experience
11. 5+ years of professional experience in a Digital and/or eCommerce environment
12. strategic and analytical mindset
13. Experience in managing highly complex processes, involving multiple teams in different geographies
14. Experience working with stakeholders and experts at various seniority levels
Soft-Skills
15. Growth and Agile mindset which allows you to thrive in a VUCA environment. Ability to initiate and navigate through ambiguity. High resilience and solution-oriented attitude
16. Ability to handle ambiguity and untangle complex situations into actionable activities
17. Ability to influence stakeholders and cross-functional partners, collaborating while driving results
18. Excellent communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
Hard Skills
19. High level of Excel and PowerPoint proficiency
20. High process acumen – especially understanding of Brand processes and milestones
21. Proficiency in use (or ability to quickly learn) tools like Campaign Portal
22. Project management and project monitoring experience helpful
23. High level of attention to detail
24. Fluent in English both verbally and written