Additional Information Job Number 25165449 Job Category Sales & Marketing Location Design Hotels Berlin office, One Marriott Drive, Berlin, Germany, Germany, 10245VIEW ON MAP (https://www.google.com/maps?q=Design%20Hotels%20Berlin%20office%2C%20One%20Marriott%20Drive%2C%20Berlin%2C%20Germany%2C%20Germany%2C%2010245) Schedule Full Time Located Remotely? N Position Type Management Digital Marketing CRM & Services Manager (m/f/d) Berlin In a nutshell Weu2019re looking for a motivated and analytical Digital Marketing CRM & Services Manager to join our Marketing team in Berlin. This role is ideal for a digitally savvy individual with a strong interest in CRM, marketing automation, and client-focused digital marketing services. You will help strengthen Design Hotelsu2019 CRM performance while supporting our member hotels with high-quality digital marketing solutions that drive awareness, engagement, and conversion. Objective The Digital Marketing CRM & Services Manager will develop, execute, and optimize CRM strategies that enhance customer engagement across Design Hotelsu2122 channels. In addition, the role will support the sale, delivery, and management of digital marketing services for our member hotels u2014 ensuring consistent, data-driven, and brand-aligned execution. Working closely with the broader Marketing and Account Management teams, you will translate data insights into effective campaigns, foster personalization, and help drive measurable results across digital touchpoints. Responsibilities CRM and Email Marketing Review and continuously optimize CRM and email marketing strategies and execution Manage customer segmentation to ensure precise targeting and relevant communication Conduct ongoing consumer research to better understand customer behaviors and motivations Build and refine personas to guide personalized communication and campaign design Utilize relational data to create advanced customer segments based on booking behavior, frequency, and value Collaborate with cross-functional teams to ensure data accuracy and enable enhanced personalization strategies Conduct A/B testing and propose improvements for automation, personalization, and customer journeys Monitor CRM KPIs and report on campaign performance with actionable insights Support CRM-related requests and maintain continuity of campaign operations Digital Marketing Services for Member Hotels Support the promotion, delivery, and execution of digital marketing services for Design Hotelsu2122 member hotels Advise clients on digital advertising, email marketing, and campaign strategies tailored to their objectives Develop service proposals and assist in translating client needs into measurable marketing actions Collaborate with account managers, brand, and creative teams to ensure timely and high-quality project delivery Contribute to the departmentu2019s overall digital marketing goals and service excellence Experience & Mindset 2 yearsu2019 experience in digital marketing, CRM, or related roles Proven knowledge in CRM systems, email marketing, campaign management, and automation workflows Analytical thinker with experience using Google Analytics 4 and other reporting tools to evaluate performance Experience in client advisory or sales-related work is a plus, ideally within hospitality or creative industries Basic SQL knowledge is an advantage Excellent organizational and project management skills Proactive, solution-oriented, and comfortable collaborating across multiple teams Strong communication skills and fluency in English (German is a plus) Perks & Benefits A great experience in the niche market of luxury boutique hotels Hybrid mobile working options Working in a motivated and international team from over 39 countries at the global Headquarters of Design Hotelsu2122 Great benefits at member hotels, brand partners and other employee discounts and special offers, including Marriott Explore rates Career development opportunities in an international company This is a corporate/above property/regional job code, and a central job description is not available. Please work with your human resources partner to obtain or create the appropriate job description for this role. _At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated.u202fOur greatest strength lies in the rich blend of culture, talent, and experiences of our associates. u202fWe are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._ Marriott International is the worldu2019s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,u200b begin your purpose, belong to an amazing globalu200b team, and become the best version of you.