What you will work onBuild and elevate Root’s brand through high-quality content and impactful events, cementing Root’s position as the undisputed leader in our category: unlocking and reducing farm-level emissions.Your missionBuild and elevate Root’s brand through high-quality content and impactful events, cementing Root’s position as the undisputed leader in our category: unlocking and reducing farm-level emissions.Over the next months you will…Craft content and events that support Root’s GTM strategyCreate webinars and other content pieces highly targeted to our ICPOrganise and execute Root’s event strategy, including our presence at key industry eventsWork closely with Product Marketing and Country Leads to tailor high-impact contentLeverage strategic partnerships and customer relationships to create co-branded content piecesEvaluate, test, and explore new avenues to enhance Root’s brand presence and comms across industry verticalsOwn and optimise Root’s editorial calendarOwn Root’s editorial calendar, driving coordinated content distribution across our website, marketing email newsletter, social, PR, and print media to ensure a consistent and compelling brand presence that brings Root’s mission, expertise, and personality to lifeMeasure, analyse, and optimise performance of content and events, continually sharing insights and improving conversion rates, attendance, and desired outcomesServe as Root’s brand guardian, ensuring consistency in TOV, messaging, and narrative across every touchpointBuild Root’s reputation as a thought leaderSupport with the production of thought leadership pieces, translating our learnings and insights into clear, sharp, and engaging narrativesHelp to build the profiles of our CEO and climate experts by securing relevant speaking slots, interviews and guest-article placements🧺 What you bring along3+ years of B2B SaaS content marketing experience, ideally in climate, sustainability, compliance, logistics, or other complex industriesNative written and spoken German, and fluent EnglishDemonstrate exceptional writing and editing skills, with a sharp eye for detail, clarity, and accuracy across long-form, short-form, and executive-level contentWillingness to develop a deep understanding of F&B supply chains, climate, and farm-level emissions, and decarbonisationKnowledge of and comfort with working with different content mediums (digital, print, video, audio, etc)Proven ability to craft engaging content that influences markets, builds brand presence, and converts new customersExperience with CMS tools (ideally HubSpot, Framer), analytics platforms, and SEO toolingExperience creating content for and organising B2B eventsOperate as a highly organised project manager with the ability to manage multiple stakeholders, navigate ambiguity, and drive cross-functional initiatives end-to-endDemonstrate a proactive, hands-on mindset, comfortable testing new ideas and thriving in fast-paced and evolving environmentsNice to have: Fluency in additional EU languagesNice to have: Figma knowledge and graphic design skillsYou don’t feel like you fulfill all the criteria? We get it: confidence can sometimes hold us back from applying for a job. But guess what?! There is no such thing as a “perfect” candidate. The only thing you need to ensure along the recruiting process and beyond is that the problem that we are solving with Root is one you cannot wait to get out of bed for on Monday morning!Root Global is an equal opportunity employer, which means we do not discriminate on the basis of race, colour, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression. We celebrate diversity and are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr