What you'll bring to the team At Merlin Entertainments, weu2019re all about creating unforgettable experiences. From LEGOLANDu00ae to Madame Tussauds, SEA LIFE to the London Eye, our attractions bring joy to millions of guests every year. Behind the magic is a team of passionate people making sure every interaction with our customers feels just as exciting as the visit itself. Thatu2019s where our CRM team comes in. Weu2019re looking for a CRM Manager Europe to help shape how we connect with our guests across the region. In this role, youu2019ll use data and creativity to deliver personalised messages and campaigns that inspire visits, build loyalty, and keep guests coming back for more. Working closely with the Senior CRM Manager and teams across marketing, content, and ecommerce, youu2019ll play a key part in driving engagement and revenue, while helping us make every step of the customer journey a little more magical. This role can be based at either our Hamburg office, Gardaland or LEGOLAND Billund where you'll be in the office 1 - 2 days a week. What youu2019ll do Plan, deliver and optimise CRM campaigns across email, SMS and push notifications. Build and manage a regional campaign calendar to drive online sales and repeat visits. Segment customers into meaningful groups and tailor messages to their interests and behaviours. Monitor campaign results in real time, improving performance through testing and optimisation. Analyse data to understand whatu2019s working, sharing insights and recommendations with the wider team. Collaborate with marketing, content and ecommerce teams to create seamless cross-channel experiences. Keep on top of CRM trends, new tools and data protection rules, bringing fresh ideas to the table. Qualifications & Experience Experience in CRM or digital marketing, ideally with platforms such as Salesforce or HubSpot. A mix of creativity and analytical thinking u2013 you enjoy both writing engaging campaigns and digging into data. Confidence in managing multi-channel marketing campaigns from start to finish. Strong organisational skills, attention to detail and clear communication. A genuine passion for customer experience and understanding what makes people tick. Fluency in English and the local language (German, Danish, or Italian). Experience in the leisure, travel, or entertainment industry is advantageous but not essential. Benefits Weu2019re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects u2013 ideal if youu2019re already fantastic and can quickly become even better (our magic can help here). \LI-Hybrid LI-MC1 Posted Salary Range From EUR u20ac36,000.00/Yr. Submit a Referral (https://corporatecareers-merlinentertainments.icims.com/jobs/9568/crm-manager-europe/job?mode=apply&apply=yes&in\_iframe=1&hashed1834381883) At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters! Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry. Job ID _2025-9568_ Brand _Merlin Entertainments - Corporate_ Employment Type _Full-Time_ Location _DE-Hamburg_