ZEISS Microoptics is a pioneer in integrating advanced optical technologies into automotive glass, transforming windshields into multifunctional interfaces.
Our expertise in holographic technology enables the creation of transparent displays, cameras, and sensors directly within the glass. This enhances the driving experience with intuitive and seamless functionality.
Key Responsibilities
As a Senior Marketing Expert, you will be at the forefront of shaping and implementing our communications strategy. While your primary focus will be on execution, your insights and strategic thinking can influence the broader marketing direction.
* Craft innovative marketing initiatives that align seamlessly with our overarching strategy.
* Design, refine, and execute cutting-edge online marketing and social media plans.
* Strategically manage our social media presence, especially on LinkedIn, through content creation, community engagement, and performance analysis.
* Lead the organization of trade shows, sales events, and customer engagements that captivate and connect.
* Develop compelling, technically oriented content across various channels, ensuring a cohesive brand presence.
You will oversee external agencies and service providers, while managing budgets effectively.
Requirements
To succeed in this role, you will need:
* A degree in Communication, Marketing, Media Studies, or a related field.
* Several years of experience in marketing, communication, or PR, with a strong focus on the automotive sector.
* A proven track record in developing and executing communication strategies.
* An independent, structured, and results-driven approach to work, keen interest in future technologies.
* Exceptional verbal and written communication skills in English and German for stakeholder management, along with a willingness to travel nationally and internationally.
Embracing innovation and excellence, you will drive ZEISS Microoptics products to new heights.