Create the future
- Grow with Arla
Consumer Impact Partner / Brand Strategy Manager (m/f/d)
We’re making a bold shift, because staying the same isn’t an option. Consumer Intelligence is Arla’s reimagined Insights & Analytics function built to shape the future of dairy by putting real consumer understanding at the heart of everything we do. As the world around us changes fast, we’re stepping up with new capabilities, deeper expertise, and a sharper focus on impact. We’re not just here to answer questions, we’re here to challenge, to inspire, and to make sure the voice of the consumer drives the decisions that matter most in our business.
“You will influence how our brand comes to life across the world, ensuring it remains future-ready, differentiated, and deeply connected to real consumer needs. You’ll gain access to a global platform while helping Arla stay grounded in the diverse realities of the people we serve”, says Michael Swaisland, Vice President Insights & Analytics.
How will you make an impact?
You are the key connector between our brands’ ambitions and the realities of the German market. Your influence stretches from early-stage strategic thinking to in-market activation, ensuring that the voice of the consumer travels through every layer of decision-making. You will:
Champion and incorporate the consumer voice in brand narratives.
Work on brand architecture, positioning, and equity building for our brands.
Bridge global ambition and local insights, aligning strategy with cultural and consumer nuances.
Ensure global strategies are adapted and evaluated effectively.
Identify emerging trends and consumer tensions in the market to inform brand evolution.
What will make you successful?
As a Consumer Impact Partner, you will be at the heart of a dynamic transformation in how we build brands locally and globally. We hope you bring:
Experience with local or global brand teams and brand activations.
Expertise in brand equity building, including architecture, positioning, and communication.
Skill in navigating global-local tensions and the ability to balance consistency with cultural nuance.
The ability to influence without authority and drive alignment across teams.
Passion for consumer closeness and the curiosity to challenge norms.
What do we offer?
* Work-life balance: Time recording with flexible working hours
Culture : Our unique, Scandinavian corporate culture with flat hierarchies and short decision-making paths within our cooperative structure, as well as a high level of appreciation, particularly through our feedback culture and regular 1:1 meetings
Further development: Access to our learning library for online training and participation in targeted training and further education programmes.
Employee benefits: Discounts on our entire product portfolio and access to the Corporate Benefits Programme with attractive discounts for your well-being and budget. We also offer a company pension scheme.
Sustainability: With our sustainability strategy ‘Stronger Planet Stronger People’, we aim to be the most sustainable dairy company in Germany.
Location: Culinary catering in our company restaurant with daily fresh meals - refined with our Arla products and a Starbucks corner. In addition, our office is easily accessible thanks to good transport links with a train station and motorway access, and we offer a job ticket and free employee parking.
Your way to Arla
Please apply via our website, stating your desired salary and availability. For further information, please contact Elena Sampalioti, Head of Talent Acquisition, at.
Equal opportunity
Arla Foods is a company with equal opportunities for everyone regardless of age, race, gender or any other criterion that is not a professional qualification for an open position. Purely for reasons of readability, we have chosen to create all our job postings in male format. We explicitly look forward to all applications regardless if the candidate is male, female, or diverse, and will also exclude any other criterion from our screening process that is not a professional qualification.
Agency disclaimer
Arla Foods Deutschland has chosen carefully selected external vendors (“headhunters”) to work on specific roles and we hold long-term working relationships with them. Arla Foods Deutschland is not seeking any new partners until further notice. Therefore, we are asking you to refrain from any contact requests by phone, e-mail or in any other way towards any Arla Foods representatives. Please note that all candidate resumes that are sent to us without a written and signed search assignment will be deemed made available free of costs.
At Arla, we do so much more than make some of the world’s favorite dairy products. We make special moments worth savouring and healthy, tasty breakfasts worth waking up to. With brands like Arla Buko®, Kærgarden®, Arla Skyr ® and Castello® we are a natural part of modern life in over 100 countries around the world and a favorite in many German households. There are over 2,000 German and 19,000 global employees at the heart of our business. Every single one of us plays an important role and together we build on our 10bn Euros turnover and establish our position as one of the largest dairy companies in the world. To find out what part you can play, visit
At Arla, we strive to unlock the highest potential in each other while working together to create the future of dairy. We push each other to keep our cooperative at the forefront of the dairy industry, so we can create Good Growth and bring health and inspiration to the world, naturally.