About AIR
At AIR, we're on a journey to become a lifestyle tech company and the undisputed global leader in social inhalation. We are the global leader in the growing flavored hookah category, the largest manufacturer of hookah molasses and own the biggest brand, Al Fakher. Our e-commerce platformsare the heart of our business, and we're looking for a passionate and data-driven Digital & E-commerce Content Specialist to join our dynamic team in Munich.
Your Mission
We are looking for a creative and detail-oriented individual to join our team. In this role, you will be the guardian of our "Digital Shelf," and help coordinate the content creation process.
You will work at the intersection of design, data, and merchandising. You will work closely with our E-commerce Specialist to execute promotions and our CRM & Social Media team to bring our community to the platform. This is the perfect role for someone who loves to build web content but is also curious about the data behind.
What you'll be doing:
* Digital Content creation & coordination
* Translate commercial goals into clear, detailed briefs for design teams, and review delivered assets to ensure they match the brief and guidelines.
* Banner & Asset Creation: design and adapt visuals for homepage banners, category sliders, and promotional spots using tools like Photoshop, Canva, or Figma.
* Page & content building: Use our CMS (Content Management System) to build and publish attractive landing pages for new product launches, seasonal campaigns, and blog articles.
* Digital shelf & product optimization
* Product content: own the coordination, upload and maintenance of product images, descriptions, and rich media (A+ Content) to ensure every product page is complete.
* Quality assurance: Regularly audit the site to ensure no broken links, missing images, or incorrect information are visible to the customer.
Cross-Channel synergy:
* Assets maximization: work closely with marketing, social and CRM tea, to identify content overlaps, unified messaging and content synergies to achieve ROI.
* Campaign coordination & execution: partner with the E-commerce Specialist & CRM team to execute the commercial calendar, ensuring all promotional or discounts communication are live and working on time.
* Performance Monitoring: track the performance of your content. You will be accountable for monitoring on-site metrics (Click-Through Rate, Bounce Rate, Time on Page) and reporting on what visuals perform best.
What you'll bring:
Must-Haves:
* 1-3 years of experience in digital marketing, e-commerce, or content creation. (Internships count)
* Visual eye: proficiency in basic web design tools (Canva, Figma, or similar).
* Tech-savvy: Experience working with a CMS (Shopify, Magento, WordPress, etc.) or knowledge of html & css is a big plus
* Data curiosity: Basic understanding of Google Analytics or a willingness to learn how to measure content success.
* Attention to detail: you are the person who spots the typo that everyone else missed.
* Copywriting skills: ability to write clear, catchy headlines and error-free product descriptions.
* Professional fluency in both German and English is required.
Why you'll love working at AIR:
* High impact: See the direct results of your work on the company's bottom line. You are a key player in our success.
* Growth & development: We invest in our people with opportunities for career advancement.
* Collaborative & entrepreneurialculture: Join a passionate, truly international team that values creativity, data, and teamwork.
* Great perks: competitive salary, a modern office in the heart of Munich, and flexible working options.