We are home24, the leading home & living e-commerce platform in continental Europe and Brazil. We are currently active in eight countries. Over 1,000 Homies work together towards a common goal: to create happy homes for everyone and every budget.How can we reach this goal? With an assortment of over 250,000 pieces of furniture and accessories from more than 1,000 suppliers, we offer the perfect addition to any living space combined with the comfort of being able to shop from anywhere.What makes us proud to be Homies? We are pioneers in our market who seamlessly combine technology and creativity. We utilize data to provide personalized recommendations, tips and inspiration for every home.At home24, we strive to deliver a superior assortment of products and the best service. To do this, we need fresh ideas, 100% motivation, and dedication to our company mission. We always have a space at our table for service-minded individuals who are passionate about digitization and modern living.For us to continue our mission, we are looking for you to join our Marketing Department as our new:We are looking for a driven and experienced Teamlead CRM Campaigns (m/f/d) to lead our CRM campaign team of four. This is a unique opportunity to combine your leadership skills with deep CRM expertise to shape how we communicate with our customers across email and mobile touchpoints. You'll have a significant impact on campaign strategy, team development, and the way we use data to create personalized experiences.Disciplinary leadership and development of a four-person CRM campaign teamProfessional support and strategic development of team members – both methodologically and personallyResponsibility for the conception, planning, and execution of target group-specific CRM campaigns (email & mobile touchpoints)Development and implementation of a segmentation strategy to enable targeted customer communication by leveraging existing data (e.g., purchase behavior, interactions)Expansion of personalization within CRM activities to increase campaign relevance and performanceEstablishment and execution of regular A/B testing to drive continuous, data-driven improvement of CRM measuresResponsibility for the further development of CRM reporting and ensuring its adoption and reliability within the teamPromotion of a data-driven, KPI-focused working culture within the teamContinuous optimization of existing campaign processes to increase operational efficiencySeveral years of professional experience in the CRM field, ideally with a focus on campaign management (email & app)Previous leadership experience and a strong track record in team development and supportIn-depth expertise in campaign planning/execution, segmentation, personalization, and data-driven marketing strategiesExcellent analytical skills and a solid understanding of relevant KPIs and how to improve themHands‑on experience with CRM systems (experience with SAP Emarsys is a plus) and reporting tools such as TableauStructured, solution‑oriented working style with a high level of attention to detail and qualityStrong communication skills, empathy, and team spirit – you’re eager to grow with your teamFluent in English; German is a plusYour impactThe chance to make an impact in a highly motivated team of professionalsAn open-minded culture ready to incorporate new and creative ideasYour growthExtensive learning opportunities from our home24 academy and external partnersRoom for growth and development within your role through regular feedback roundsYour pathHybrid working model: you have the flexibility to work from home on Wednesdays and Fridays in our standard working mode. We are in the office together Mondays, Tuesdays and ThursdaysThe possibility to work up to two months per year within Germany or from an EU countryUp to 30 days paid vacation each year to unwind and rechargeCity mobility with a subsidized public transportation ticket and our eco-friendly bike leasing program #ridinghomeYour second homeInternational campus in the heart of Berlin featuring drive-in bicycle garage, outdoor space and lounge areas, fitness facilities, parent and multi-faith rooms close to the Berlin S-Bahn train station Landsberger AlleeCompany benefits including a pension scheme, 30 % off the home24 assortment, and employee discounts at partner organizationsYou want to learn more about our home24 company culture and what it is like to be a homie? Follow @teamhome24 on Instagram or check out our Linkedin pageIf you want to become part of a thrilling success story – we are looking forward to your application. Please send us your application together with your salary expectations and the earliest possible starting date via our career site.Your home is surely filled with furniture of varying materials and styles. The same is true for home24 as an employer. We celebrate the diversity of the people who work with us. Be who you are and feel welcome to #makeyourselfathome24 #J-18808-Ljbffr