Are you looking for a unique opportunity to be a part of something great? Want to join a 20,000-member team that works on the technology that powers the world around us? Looking for an atmosphere of trust, empowerment, respect, diversity, and communication? How about an opportunity to own a piece of a multi-billion dollar (with a B!) global organization? We offer all that and more at Microchip Technology Inc. People come to work at Microchip because we help design the technology that runs the world. They stay because our culture supports their growth and stability. They are challenged and driven by an incredible array of products and solutions with unlimited career potential. Microchip's nationally-recognized Leadership Passage Programs support career growth, with over a thousand people enrolled annually. We take pride in our commitment to employee development, values-based decision making, and a strong sense of community driven by our Vision, Mission, and 11 Guiding Values—referred to as the Aggregate System—which has earned us numerous awards for diversity and workplace excellence. Our company is built by dedicated team players who love to challenge the status quo. We have achieved record revenue and over 30 years of quarterly profitability thanks to a great team dedicated to empowering innovation—people like you. Visit our careers page to explore exciting opportunities and company perks! Job Description : Microchip is seeking an experienced, hands-on product management and marketing leader to lead our team in the strategic management of our ADAS and Display connectivity product line, including our industry’s first Automotive SerDes Alliance (ASA) Motion Link (ASA-ML) chipset. Microchip is a leading supplier of automotive semiconductor solutions and a founding member of ASA-ML, an industry-leading open standard networking technology for enabling camera, radar, and other sensor connectivity used in Advanced Driver-Assistance Systems (ADAS), as well as connecting displays as part of In-Vehicle Networks (IVN). This role is pivotal in driving the market success of our ASA product line, including defining product requirements, leading a team, and collaborating with cross-functional groups to bring new products to market. You will also serve as the internal champion and public face for Microchip in ASA-related activities, including conferences, tradeshows, standards, and customer and industry partner engagements. Key Responsibilities : Team Leadership : Manage and mentor a team of product marketing and product line managers, fostering a collaborative and high-performance culture. Industry Leadership : Represent Microchip as a thought leader, guiding the direction of ASA-ML and ADAS & Display connectivity adoption in automotive and other applications. Product Line Management : Own the entire product lifecycle for ASA devices, from concept to end-of-life, ensuring alignment with market needs and company goals. Market Analysis : Conduct market research and competitive analysis to identify trends, opportunities, and threats in automotive connectivity. Strategic Planning : Develop and execute marketing strategies and product roadmaps to enhance product positioning, drive demand, and meet revenue targets. Cross-Functional Collaboration : Work with engineering, sales, and customer support teams to align product development with market requirements and customer feedback. Stakeholder Engagement : Build and maintain relationships with customers, partners, and industry alliances to promote ASA devices and influence industry standards. Requirements / Qualifications : Bachelor's or Master's degree in Computer or Electrical Engineering; an MBA is a plus. At least 10 years of relevant automotive semiconductor industry experience in product management and marketing. Experience managing products through their lifecycle from concept to volume production. Deep knowledge of automotive connectivity standards and in-vehicle networking technologies, including ASA-ML, GSML, FPDLink, Automotive Ethernet, and Zonal architectures. Experience managing key ecosystem alliances. Strong leadership skills and a track record of developing high-performing teams. Excellent analytical, strategic thinking, and problem-solving skills. Exceptional communication and interpersonal skills to influence stakeholders at all levels. Familiarity with automotive OEMs and Tier1s decision-makers is highly desirable. Ability to travel internationally approximately 30% of the time. Travel Time : 25% - 50% Note: Microchip Technology Inc. does not accept unsolicited agency resumes. Please do not forward resumes to our recruiting team or other employees. We are not responsible for fees related to unsolicited resumes. #J-18808-Ljbffr