Hey there, are you a strcutured growth marketing generalist, specialized in Account-based Marketing, Field Marketing or Content? Do you want to take ownership of the Bots & People growth engine?
..Keep on reading.
You’ll scale the awareness of Bots & People in the enterprise segment and turn target customers into revenue.
Bots & People helps enterprise teams upskill in AI, data and personal productivity, and low code through virtual live sessions and blended learning journeys.
Aufgaben
You will work closely with our CEO Nico Bitzer, our Lead Designer Magda bereznicka and our Enterprise Account Executive Josiah Monardo.
What we have build and needs to be structured:
Enterprise pipeline creation for a named Target Account List aligned to ICP and revenue targets.
Events & webinars: Plan, host, and optimize owned webinars and Events. Evaluate and staff external fairs/conferences like the Learntec in karlsruhe. Drive pre‑event outreaches, on‑site appearance, and post‑event conversion.
ABM & outbound: Together with Sales you plan personlizes ABM Campaigns (e.g. sending physical letters to prospects, creating custom landing pages and drafting the follow-up cadence. It is a plus, if you feel comfortable to take over initial customer conversations via E-Mail or Linkedin.
What we have started but not really got up to speed yet:
Paid social: Y ou own LinkedIn & Meta campaigns end‑to‑end (audiences, creative briefs, offers, budgeting, experiments). You will have support from an experienced freelance performance marketing expert.
Content & campaign calendar: Operate a reliable, on‑time content engine (blog, newsletter, LinkedIn).
Measurement & revenue architecture: Keep track of bowtie‑style funnel metrics (Winning by Design); maintain UTMs, lead reporting. We have to be very pragmatic here. There are no ressources yet to build an extensive tracking approach.
Success metrics (first 6–12 months) - to be defined together:
Target account engagement: x% of Tier‑1 accounts engaged; MQAs/months reached.
Qualified pipeline created: €‑value of SAA pipeline sourced from events/ABM/paid
Conversion rates: MQA→SQA→SAA→Opportunity
Calendar reliability: 100% of planned publishes/Social Media Posts/ webinars shipped on time.
Experiment velocity: ≥2 meaningful campaign tests/month with documented learning.
Qualifikation
What you’ll bring
~4–8 years in B2B growth/demand gen, ABM, or field marketing in startups/scaleups, including hands‑on outbound targeted towards enterprises
~ You have an AI first mindset and are confident to use the newest AI technologies for Marketing
~ Strong copy + messaging for email, LinkedIn, and landing pages; comfortable writing cadences and talk tracks.
~ Structured operator: You plan ahead, maintain a visible calendar/roadmap, and hit dates consistently like a swiss watch.
~ Excellent English & good German.
~ You are enthusiastic about attending and organising external and internal onsite events
Nice to have
Competent in LinkedIn Campaign Manager and Meta Ads; able to brief creatives and manage experiments.
Fluency with CRM/automation, analytics, enrichment, and webinar/event tools.
Familiarity with Winning by Design concepts (SPICED/Bowtie)
Benefits
&##128161; Why you’ll love it here
~ High-growth environment with real ownership and room to shape how enterprise learning is done
~ Sometimes it will be stressfull but you get the chance to bring in your ideas and grow a lot - personally and in your professional role
~ Work in one of the most exciting spaces of our time: Generative AI
~ A team of ambitious, supportive people on a mission to transform corporate learning
~30 vacation days + unlimited home office days; Berlin HQ or remote
⚖️ Our mindset
We’re all in. We love our work and push boundaries. This position is for someone who wants to take on a very entrepreneurial role. We build the 0 to 1 now bring us to the next level of generating predictive revenue.
&##128205; Location
Berlin or remote