Are you a visionary marketer with a passion for healthcare innovation? Do you thrive in dynamic environments and aspire to make a real impact in womens health? Hologic, a global leader in womens health, is looking for a Marketing Manager to steer our Diagnostics business unit in the DACH region (Germany, Austria, and Switzerland).br Join us in our mission to drive better outcomes, transform the patient experience, and pioneer state of the art solutions in the world of diagnostic and medical imaging.br The Marketing Manager will be responsible for the development and execution of the strategic marketing plan to increase market share, and revenue within the region. This role requires a deep understanding of the German, Austria and Switzerland healthcare system and landscape and knowledge of the Cervical/Molecular diagnostic space, as well as the ability to work closely with other business functions including sales, regional/country marketing, communications, and market access.brbWhat to expect:/bbr ul liParticipate in strategic planning to ensure long term profitable growth opportunities are supported./li liDevelop and implement country specific marketing strategies aligned with the companys overall objectives./li liImplement account based marketing strategies to drive growth in key accounts./li liDrive digital acceleration across marketing to create further customer engagement, using tools such as Salesforce and Pardot./li liConduct market analysis to identify trends, competitive landscape, and market opportunities./li liCollaborate with the sales team to support product launches, promotions, and sales initiatives./li liCreate and manage a marketing budget, ensuring effective allocation of resources for maximum impact./li liDevelop educational and promotional materials for healthcare professionals and customers./li liLiaise with regulatory and legal teams to ensure compliance with regional / local regulations and industry standards./li liWork collaboratively with other business functions including regional/country marketing, communications, sales, market access, medical scientific to ensure alignment of activities./li liBuild and maintain relationships with key opinion leaders and professional associations within the diagnostic field./li liProvide training and support to the sales team on product knowledge and marketing initiatives/li /ulbrbWhat We Expect/bbr bKnowledge/bbr ul liBachelors degree in marketing, business, or a related field; Masters degree preferred./li li5+ years of German/European based marketing or combination of sales and marketing experience required./li liExperience