WRC Promoter GmbH, the commercial rights holder for the FIA World Rally Championship (WRC) and FIA European Rally Championship (ERC), is looking for an experienced and creative Senior Manager Sales & Commercial Partnerships(m/w/d). For more information visit
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
1. Develop and execute a strategic sponsorship sales plan to drive revenue and expand WRC’s commercial partnerships.Identify, engage, and secure high-value sponsorships with global and regional brands, leveraging WRC’s position in motorsport and entertainment.Own the full deal cycle — from prospecting through negotiation and contract closure, ensuring alignment with WRC’s commercial goals and brand positioning.Align closely with Marketing, Media and Event department to develop innovative partnership proposals and activation opportunities.
2. Manage key sponsor relationships to ensure long-term retention, growth, and satisfaction.Work cross-functionally withing the entire organisation to deliver seamless partnership execution and activation.Collaborate with Marketing to leverage market insights, competitor analysis, and audience engagement metrics to refine sponsorship strategies.Represent WRC at industry conferences, trade fairs, and networking events, positioning the brand as a premier sponsorship opportunity.
3. Establish and monitor sponsorship performance KPIs, ensuring revenue growth targets are met and exceeded.Conduct competitor and market analysis, identifying new sponsorship opportunities and strategic partnerships.Provide regular reports to senior leadership on sponsorship revenue, market dynamics, and partnership success rates.
4. Bachelor's degree in Business, Sales, Marketing, or a related field.
5. Minimum 8 years of experience in sponsorship sales or business development, ideally within sports, entertainment, or media industries.
6. Proven ability to secure high-value sponsorships, negotiate complex deals, and drive commercial success.
7. Strong networking and relationship-building skills with industry leaders and decision-makers.
8. Excellent verbal and written communication skills in English (additional languages are an advantage).
9. In-depth knowledge of sponsorship activation, brand partnerships, commercial integrations and sponsorship analytics.
10. Ability to thrive in a fast-paced environment, managing multiple high-profile sponsorship deals simultaneously.
11. Travel 20-30%
Senior Manager Sales & Commercial Partnerships
Red Bull
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
Meaning
Find your meaning and use your strengths to achieve it!
The bigger reason why you work. To contribute and add value to something or someone.
Freedom & Responsibility
Take real responsibility for yourself and your work.
To have the freedom to work on something the way you want to.
Mastery
Love life, love work, love to challenge yourself!
Turn your talents into strengths to become excellent at what you do.