Type: Full-time Location: Berlin Hybrid Start: ASAP Duration: 12 months Employment Type: 1 year full time contract. Freelance contracts or agency contracts will not be considered for this role. About StartSteps We help people in Germany upskill for tech roles through industry-aligned training and employer partnerships. Role Summary You will own paid acquisition across Meta, Google, and TikTok, manage tracking and reporting, and drive predictable lead volume for our tech-career programs funded by Agentur für Arbeit. Tasks Paid Acquisition Plan, launch, and optimize lead-gen campaigns across Meta, Google, TikTok Manage TOFU/MOFU/BOFU funnels across multiple programs (Orientation, Mentoring, SAP, ServiceNow, AWS, etc.) Build and test creatives; brief UGC creators and editors; ensure fast and cost-effective content production Manage budgets, pacing, and KPIs (CPL, CPA, quality) Data, Tracking & Analytics Maintain tracking setups across all platforms and Pipedrive Ensure clean UTM flow from landing pages to CRM Troubleshoot pixels, events, and CAPI issues Build and maintain Looker/Sheets dashboards (ads + CRM)Report on performance, attribution, and funnel conversion Cross-Team Collaboration Align with Sales on lead quality Coordinate with Program Managers and Partners on new launches Support the launch of webinars and landing pagesWork closely with the Social Media team to align content, messaging, and creative needs across paid and organic Requirements Requirements Strong experience in Meta, Google, TikTok performance marketing (minimum of 2 years) Proven experience in lead generation, funnel management, and tracking leads accurately in CRM platforms. Solid tracking + attribution skills (UTMs, pixels, CAPI, events) A creative eye for hooks, storytelling, and high-performing ad angles Experience writing short-form ad scripts and briefing content creators Independent, driven, and confident taking full ownership of campaigns with no supervision Hands-on, entrepreneurial mentality, someone who can figure things out, move fast in a startup environment, and confidently outsource tasks if needed. Nice to Have Experience with Pipedrive Familiarity with Bildungsgutschein-funded programs Comfort working with UGC creatorsBasic understanding of tech-career pathways Benefits Competitive compensation package. Dynamic and inclusive work environment. Equal opportunity employer committed to diversity and inclusion. This is an opportunity to support a more diverse and inclusive tech landscape. Join us in making a difference! Submit your CV and cover letter to apply. Shortlisted candidates may be asked to complete a case study as part of the interview process. #J-18808-Ljbffr