Overview
Senior Brand Manager Whiskey – Diageo, Hamburg. Permanent contract.
About Diageo
Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff, along with 20 of the world’s top 100 spirit brands. Its portfolio also includes Crown Royal, J&B, Buchanan’s and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Role details
* Location: Hamburg
* Contract terms: Permanent
Diageo has built a strong platform for growth – through investment in its own brands, and by acquisition to broaden geographical footprint and category depth and range. The company’s strong local business units are well-positioned to win in competitive and fast-paced environments. Diageo’s portfolio is well-diversified across price-tiers, enabling participation where consumer opportunity is greatest and to capture shifts in consumer preference.
Diageo’s culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other. Employees work hard so they can be proud of what they do and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent. Diageo wants that employees live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be.
About the Role
Diageo brand teams are the custodians of our brands and work to ensure the future growth and success of said brand. As a member of this team you will be the guardian of the brands within this category and work to shape their future. To reflect our desire to be agile and ensure talent development across important projects, this role sits within the Whiskey brand category team but is not purely aligned to one single brand. You will drive and project manage the creation of brand strategy and brand plans based on consumer, customer and shopper insights, build brand equity and help drive:
Your Responsibilities
* Drive and project manage the creation of long-term brand strategy and brand plans based on consumer, customer, and shopper insight
* Lead cross-agency teams and foster new partnerships in developing the brand’s communication approach and execution in an omnichannel environment (on, off & 3rd space)
* Find, own and build the role the brand plays in culture, working collaboratively with the Culture & Entertainment function
* Shape the brand to thrive in a digital environment, develop long-term digital strategy and social media plans
* Own the shadow P&L for the brands across the market; understand and respond to drivers of brand performance, partnering with commercial teams to deliver the annual operating plan
* Understand and manage pricing and promo strategy, margin mix and volume drivers
* Translate strategies into well-executed plans that consistently beat the competition and gain share
Win through Execution
* Sets and pursues direction without guidance and takes a wide view of their accountabilities
* High energy and ambition to achieve successful outcomes and high standards
* Balances analysis and execution and adjusts thinking in the face of new information
* Actively spots opportunities or issues and identifies which are urgent and important
* Generates a range of workable solutions, decides what should be done and takes action
Shape the Future
* Sees the big picture and possibility from multiple angles and through a creative lens
* Frames issues in a way that creates clarity and incorporates others' best thinking
* Accurately digests large amounts of information and breaks down complex problems thoroughly
* Challenges themselves and others to take on new or unfamiliar tasks and ways of working
Inspire through Purpose
* Finds broader meaning in their work and aspires to make a significant difference
* Reads their environment and understands how culture and context influences people's perspectives
* Is actively aware of the impact they have on others and tunes in to the needs of individuals around them
* Communicates in a compelling, persuasive and impactful way
* Draws on a variety of influencing styles to engage different audiences
Invest in Talent
* Displays confidence in their ability to meet challenges and succeed
* Maintains belief and optimism and bounces back quickly from setbacks or failures
* Demonstrates a realistic and thoughtful awareness of their own capabilities
* Proactively seeks feedback and development for growth and takes action
About You
* 6+ years of relevant marketing experience
* Existing ability to build genuine relationships built on mutual trust and respect
* Successful management of senior partners, resulting in strong and positive outcomes
* Holistic abilities across various marketing growth drivers as well as a track record of delivering transformational business results
* Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
* A history of working across media, digital, experiential, PR, culture
* Demonstrated brilliant execution to high standards across various pillars of brand building
* Deep personal accountability for great performance
* Strong commercial and numerical acumen with attention to detail
* Experience working across multiple countries/geographies
* Proficiency in English and German (German is a plus)
Our Offer
* An inclusive company culture that puts employees and their development first
* A competitive salary with bonus and many benefits that suit your lifestyle
* An industry leading parental leave policy
* …and of course, THE best colleagues!
Diageo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Job Details
* Worker Type: Regular
* Primary Location: Hamburg
* Job Posting Start Date: 2025-08-08
* Seniority level: Mid-Senior level
* Employment type: Full-time
* Job function: Marketing and Sales
* Industries: Beverage Manufacturing
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