Hello there! Were Appinio a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based we help companies understand how consumers think and make smarter decisions.
We started out in Hamburg back in 2014 but were now humbled to call the world our playground with over 260 employees spread across 13 countries (were remote-first) 2600 international clients delivering research from 190 markets globally.
Want to be a part of the Appinio movement
Here at Appinio we value transparency in our recruitment process and weve created a blog to share what to expect during each step of our journey together: here
Your mission as a Head of Research DACH
As our Head of Research DACH you will lead and develop our Research Excellence department in the region ensuring top‑notch research quality strong client impact and efficient scalable processes. You will empower team leads drive strategic initiatives and represent Appinio as a thought leader - internally and externally - shaping the future of agile AI-powered market research.
What you’ll be doing
* Strategic Leadership:
o Define and drive the DACH research roadmap aligning with global objectives
o Launch initiatives to improve efficiency quality and scalability
o Translate senior leadership strategy into clear direction for the team
* Lead and develop Research Team Leads ensuring consistent standards
* Oversee workforce planning hiring and team engagement
* Foster a high‑performance inclusive and resilient team culture
* Research & Process Excellence:
o Ensure high-quality research output and methodology adoption
o Lead upskilling initiatives and enforce process compliance
o Act as escalation point for complex client or data issues
* Commercial & Cross-Functional Impact:
o Collaborate with Account Management and Customer Success to optimize delivery key accounts and client satisfaction
o Support high‑stakes pitches and strategic initiatives while maintaining a NPS target of 80
* Thought Leadership:
o Represent Appinio externally at events conferences and shape the narrative around agile AI-powered market research
You will thrive in this role if
* You have 6 years of experience in quantitative market research with strong end‑to‑end expertise
* You bring proven senior leadership experience successfully managing a research department with multiple teams and team leads
* You excel at process ownership prioritization and strategic execution in fast-paced scaling environments
* You have a strong commercial mindset with experience supporting sales pitching and key account growth
* You are a confident senior stakeholder manager and trusted sparring partner for C-level and executive clients
* You are an established or aspiring thought leader comfortable speaking at events and representing your organization externally
* You communicate fluently in English and are fully proficient in German (C2 level)
* You combine analytical rigor with empathy pragmatism and a hands‑on leadership style
Whats in it for you
* Flexibility Policy - Our flexibility policy means there is no hard cap on the number of vacation days you can take
* Temporary work from abroad - If youre based in the EU you can work outside your country of residence for up to 180 days per year
* All the hardware you need and your own MacBook
* If you are located in Hamburg or Berlin youll get aDeutschland ticket or access to a mobility budget with theNAVIT app to get you to and from the office space
* If you are located in Germany or Spain you will have access to aSubsidised Urban Sports Club membership
* In case youre located in one of the cities where most of our fellow Appinioneers are (Hamburg Berlin Munich London Madrid Barcelona or New York) you can get access to ourCo-working spaces
Kind reminder:Please ensure that your application is submitted in English.
Appinio is an equal‑opportunity employer. All applicants will be considered for employment without attention to race colour religion sex sexual orientation gender identity national origin veteran or disability status.
Please read our privacy policy here.
Required Experience: Director
Employment Type: Full Time
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