Your mission Multichannel Performance Marketing Plan, launch and optimize lead generation campaigns – across Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), TikTok Ads Define and track platform-specific KPIs – such as CPL, ROAS and conversion rates to ensure maximum efficiency Analytics & Reporting Build and maintain dashboards – in Looker Studio or Power BI to visualize campaign and funnel performance Use SQL for deep-dive analysis – to extract, segment and evaluate campaign and user journey data Work with BI and data teams – to improve tracking logic and refine attribution models Strategy & Budget Ownership Manage a performance marketing budget of up to €300K/month – with full responsibility for allocation and ROI Propose shifts in channel mix and test new acquisition strategies – based on performance data and business needs Ensure alignment with company goals – across both B2B and B2C initiatives Growth & Testing Run A/B and multivariate tests – on landing pages, creatives, messaging, and audience targeting Identify and test new channels for growth – including programmatic and native advertising where relevant Collaboration Coordinate with design, dev and copy teams – to ensure aligned messaging and conversion-focused creatives Work closely with sales and recruiting teams – to optimize lead quality and downstream conversion Manage external agencies – and hold partners accountable for delivery and performance Your profile 3+ years of experience in performance marketing – across platforms like Google Ads, Meta, TikTok and ideally LinkedIn Strong command of analytics tools and SQL (Mandatory) – with experience in building BI dashboards (Looker Studio or Power BI) Proven experience managing large-scale budgets and high-volume funnels Deep understanding of attribution, tracking flows and conversion optimization Excellent communication in English – German B1 mandatory. Structured, analytical and proactive – with a strong sense of ownership and drive to improve Why us? High-impact work with purpose – shape how healthcare professionals and employers connect Performance ownership at scale – with modern tools, full budget control and decision-making power Hybrid flexibility – remote-friendly setup with access to a central Berlin office Learning budget and 27 vacation days – plus snacks, drinks, and a pet-friendly workspace A fast-growing, mission-driven team – with flat hierarchies and full transparency #J-18808-Ljbffr