Amazon Web Services (AWS) continues to lead global cloud computing innovation, serving hundreds of thousands of customers from startups to Global 2000 enterprises. As we expand our presence in Germany, we're seeking a Principal Sales Specialist to drive strategic database initiatives and shape the future of cloud database adoption in the region. Role Overview: As a Principal Sales Specialist, you'll serve as the premier technical and business leader for database transformation initiatives across Germany. You'll drive C-level engagement, shape regional database strategy, and architect complex migration programs for our largest enterprise customers. Key Responsibilities: Develop and execute the strategic vision for database transformation across the German market, working directly with senior executives to drive large-scale modernization initiatives Lead architectural decisions for mission-critical database migrations involving complex heterogeneous environments (Oracle, SQL Server, DB2, PostgreSQL, MongoDB, etc.) Create and implement innovative go-to-market strategies that drive database adoption at scale across the German enterprise segment Serve as the senior technical advisor to German leadership team on database transformation opportunities and market dynamics Build and manage strategic relationships with key technology partners and system integrators to accelerate market adoption Mentor and develop other database specialists across the region Impact & Scope: Direct influence on u20ac500M revenue opportunity across German market Strategic oversight of database transformation for key German enterprises Leadership of cross-functional teams across sales, solutions architecture, and professional services Development of repeatable solutions that can scale across EMEA region This role requires exceptional strategic thinking, deep technical expertise, and proven ability to drive transformation at Germany's most prestigious enterprises. The successful candidate will shape AWS's database strategy in one of our most important European markets while working with senior leadership to accelerate cloud adoption across the region. Amazon is an equal opportunity employer. All aspects of employment will be based on merit, competence, and business needs. AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. A day in the life A day in the life Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasnu2019t followed a traditional path, or includes alternative experiences, donu2019t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the worldu2019s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating u2014 thatu2019s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, itu2019s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth Weu2019re continuously raising our performance bar as we strive to become Earthu2019s Best Employer. Thatu2019s why youu2019ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, thereu2019s nothing we canu2019t achieve in the cloud. Basic Qualifications 15 years of enterprise technology experience with deep expertise in database technologies and cloud transformation Proven track record of driving u20ac100M strategic technology initiatives with Fortune 500 companies Executive presence and ability to influence C-level decision makers at Germany's largest enterprises Excellent verbal and written communication skills in English Advanced technical knowledge of both traditional enterprise databases and cloud-native database services Preferred Qualifications German language skills Experience with German retail, manufacturing, telco, media, or entertainment sectors Track record of thought leadership through speaking engagements and publications Previous experience leading large-scale digital transformation initiatives Advanced degrees in Computer Science, Engineering, or related field Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ( https://www.amazon.jobs/en/privacy\_page ) to know more about how we collect, use and transfer the personal data of our candidates. m/w/d Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region youu2019re applying in isnu2019t listed, please contact your Recruiting Partner.