Job Mission
This hands‑on role will have a significant impact on our customer growth and LTV. You’ll be leading a team of 6+ experts who own our customer acquisition growth and retention journey, from discovery to conversion, activation and engagement. As a senior member of the Central Marketing team, this role demands strong leadership skills, a data‑oriented, test‑and‑learn mindset, and the ability to influence cross‑functional stakeholders across Product, Data and local market teams.
What You'll Do
* Set strategy and lead the team driving acquisition growth along our customer journey, from discovery to conversion, onboarding to engagement
* Identify and lead initiatives to improve CVR – ensuring our key digital properties are powerful growth engines, converting traffic into subscriptions and sales
* Improve LTV and retention loop, overseeing strategic CRM activities that increase engagement and maximise upsell opportunities
* Deliver product‑led growth by both fostering rigorous experimentation methodologies and seizing bold opportunities
* Influence Senior Leadership to secure resources and investment in product growth and CRM initiatives
* Partner with data and analytics stakeholders to track and analyse performance metrics (incl. traffic, conversion, activations, retention, revenue), delivering actionable insights and iterations to achieve growth targets
* Motivate and mentor team‑members, bringing best‑in‑class thinking and fresh ideas, to foster a culture of creativity, ownership, continuous experimentation, and data‑driven decision‑making
* Champion a customer‑centric, data‑driven approach, leveraging market research, customer insights and behavioural data to optimise every stage of the user journey
What We're Looking For
Role
This role demands strong leadership, a data‑oriented test‑and‑learn mindset, and the ability to influence cross‑functional stakeholders. We believe you have:
* 10+ years of experience in product or customer growth and/or lifecycle management roles, ideally within B2C scale‑up environments, with at least 5 years spent leading teams
* Hands‑on experience leading growth activities for subscription or digital product‑oriented companies
* Expertise in experimentation frameworks, funnel optimisation, A/B testing, monetisation strategies
* Experience with user analytics tools, SQL‑based data warehouses, CMS platforms, SEO, experimentation and customer engagement platforms
* Analytical and structured thinker, capable of understanding complex data sets and attributing ROI to activities, but equally comfortable with ambiguity and making informed trade‑offs
* Experience of overhauling customer journeys, launching new verticals or pivoting products is a plus – we think big and work fast
* Customer centric. You use research, data and insights to discover ‘why’ or ‘who for’ before tackling ‘what’
* Ability to recognise when a product or narrative will resonate and drive action, turning insights into growth opportunities
* Excellent communication skills, and the ability to empower team members and convince cross‑functional stakeholders with clear, compelling storytelling
Diversity of thought fuels better products, so we welcome applicants of every background, identity and lived experience.
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