Manager Product Marketing Child Safety (m/f/d)
Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. Create and provide consumer-relevant product information and product visuals as the foundation for marketing collateral and communication materials
Collaborate proactively and closely with Product Management teams to define key product benefits and positioning strategies for dedicated projects
Monitor competitors, market trends, consumer needs, blogs, forums, and web platforms to build and maintain a growing competitive database for CYBEX CS products as a key foundation for positioning and activation strategies
Initiate and lead Product Marketing Kick-Off presentations for dedicated products and brief content creation teams on all relevant product features, benefits, and messaging
Define, create, and optimize product-related content for various channels, including websites, e-commerce platforms, catalogs, and additional digital and offline touchpoints
Support the handling and communication of design awards, consumer testing results, and award-related marketing campaigns from a product marketing perspective
Serve as the go-to contact person for dedicated cross-functional projects involving stakeholders such as Product Management and Go-to-Market teams
Work closely with Content Creation, Content Management, and Product Management teams to brief and align on relevant product information and communication priorities
Drive and support the continuous improvement and implementation of internal processes, workflows, and system landscapes related to product communication and content management
Degree in Marketing, Business Administration, Communications, or a related field
Proven experience in Product Marketing or similar product-related roles, ideally within consumer goods, juvenile products, lifestyle, or automotive industries
Experience creating and managing product communication assets such as fact sheets, sell-in materials, e-commerce content, and retail guidelines
Excellent storytelling and content creation skills, with hands-on experience writing product-related content for both digital and offline channels, including websites, e-commerce, and catalogs
Strong collaboration and stakeholder management skills, with the ability to work cross-functionally and align with Product Management, Content, Marketing, and additional internal teams
Experience briefing and steering content production, including product visuals, tutorial videos, and marketing assets within structured asset management environments
Structured, detail-oriented, and highly organized working style with the ability to manage multiple projects simultaneously while maintaining high-quality communication standards
Affinity for digital ecosystems and e-commerce environments, with a strong understanding of how product content influences consumer engagement and conversion
Hands-on, proactive mindset with the ability to take ownership, drive initiatives independently, and continuously improve processes and workflows
Fluent in English; German is considered a plus
You’ll have the chance to develop your personal profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. These values shape our company culture and drive us to develop innovative solutions and achieve exceptional results.