Minimum qualifications: Bachelor's degree or equivalent practical experience. 9 years of experience working in marketing or social media (or a related field). Experience in leading social marketing or as a content creator/influencer or as a primary content producer for creator’s/influencer's social presence in a culturally relevant field. Ability to communicate in German and English fluently to craft culturally relevant communications. Preferred qualifications: Experience in building and running an engaging brand or personal social profile that demonstrates cultural fluency and a strong understanding of content virality and community engagement. Passion for emerging technologies, specifically AI, with a genuine interest in experimental technology leaps and translating complex concepts into accessible, engaging social narratives. Excellent creative judgment and an ability to guide creative partners toward culturally resonant. Ability to lead in a fast-paced environment on multiple projects in a start-up atmosphere. Ability to work across teams, build relationships, collaborate with executive leaders, and influence across all levels, functions, and geographies. Excellent problem-solving skills. About the job Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. As a Social Marketing Lead, Content and Culture, you are a builder and creator who leads from the front. You will be directly responsible for shaping and executing the social presence of one of the world's most culturally significant brands. You will be an individual with an innate understanding of cultural velocity what is trending, why it matters, and how to rapidly translate it into social-first content. You will lead the content engine, driving an always-on editorial drumbeat that prioritizes agility and real-time engagement over lengthy planning cycles. You will collaborate cross-functionally across multiple teams to execute high-impact moments, operating with agility and creativity to achieve measurable outcomes. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problemsfrom the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google canchanging the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. Responsibilities Lead the day-to-day content creation and execution, ensuring Google is a living part of the culture. This includes rapidly identifying, interpreting, and translating micro-trends into platform-native, high-velocity content driving high engagement. Build and execute high-impact partnerships with brands, creators and influencers, building a credible network of advocates to authentically amplify Google's AI innovation. Design and execute the social-first approach for key brand and product moments, ensuring campaigns are disruptive, designed for viral potential. Collaborate tightly with cross-functional teams and executive leadership to ensure all social executions align with the overarching brand goal, grounded in a unified commitment to speed and executional excellence. Embody the entrepreneurial mindset required for cultural leadership and actively mentor junior team members and agency partners on social best practices.