Senior media strategist (d/f/m)

Position

Jung von Matt NECKAR is looking for a Senior Media Strategist (d/f/m).

You bring extensive experience in media strategy and a strong passion for developing data-driven, creative media approaches that truly move audiences? As our Senior Media Strategist (d/f/m), you will lead the strategic planning, execution and optimisation of integrated media campaigns across channels. You combine analytical excellence with a deep understanding of the evolving media landscape and are able to translate complex insights into clear strategic recommendations. As a trusted sparring partner for clients and internal teams, you work closely with creatives and stakeholders to turn ambitious ideas into impactful communication. You have a very good command of German and English, which you use confidently in presentations, client consulting and cross-functional collaboration.

Your tasks:

• Lead the development of integrated cross-channel media strategies and provide strategic media guidance throughout the creative development process
• Identify, evaluate and champion emerging channels, platforms and media opportunities with strong business and growth potential
• Conduct and interpret complex audience, market and competitive analyses to uncover strategic opportunities and drive client growth
• Develop holistic, data-driven media strategies with clear KPI frameworks and measurement approaches
• Take ownership of media planning, budgeting, channel allocation and implementation across campaigns and clients
• Drive continuous campaign optimisation through advanced performance analysis and translate findings into strategic recommendations
• Act as a trusted advisor for internal teams and clients, presenting recommendations and strategic rationale with confidence

What you score with:

• Several years of experience in media strategy, media planning or performance marketing within an agency, consultancy or in-house environment
• Proven ability to develop and implement successful data-driven media strategies across multiple channels
• Deep understanding of the current media ecosystem, consumer behaviour and emerging industry developments
• Strong analytical capabilities and extensive experience translating data into actionable business and communication strategies
• Excellent presentation and storytelling skills with the ability to make complex topics accessible and persuasive
• Strategic mindset paired with commercial understanding and a strong focus on measurable outcomes
• Confidence in challenging established thinking and driving innovation through new approaches and perspectives

What we offer:

• Professional growth: Access extensive training opportunities, including language courses in German and English, along with a variety of internal programs for personal development
• Health and wellness: Receive a subsidized Wellpass membership and support for mental health through mindfulness sessions and coaching opportunities
• Family and lifestyle support: Utilize our Parents Program and bike leasing options
• Annual leave: Enjoy 30 days of vacation to recharge and maintain your creativity
• Exclusive discounts: Enjoy corporate benefits with employee discounts on various services and products
• Engaging events: Participate in unique activities like Cinema Tuesdays and our annual ski trip, the Brettertour