SPEED & SPIRIT are key values at PUMA, inspiring us to BE DRIVEN in performance, BE VIBRANT in our sporting legacy, BE TOGETHER in team spirit, and BE YOU to showcase individual talent and experience. Applying for a job at PUMA is simple: click APPLY ONLINE and follow the steps to upload your application.
Your Talent
Key Skills:
* Strategic Leadership: Ability to develop and execute marketing strategies aligned with business goals
* Market Analysis: Proficiency in analyzing market trends and consumer insights to inform decisions
* Team Management: Strong leadership to manage and inspire a diverse marketing team
* Communication: Excellent verbal and written skills for stakeholder engagement
* Digital Marketing: Expertise in social media, SEO, and content marketing
* Financial Acumen: Skills in budget management, ROI analysis, and strategic decision-making to align marketing efforts with financial objectives
* Stakeholder Management: Understanding stakeholder needs and collaborating effectively to garner support
Qualification Requirements:
* Experience: 10+ years in marketing, with at least 5 years in senior leadership
* Education: Bachelor's degree in Marketing, Business Administration, or related field
* Regional Knowledge: Deep understanding of European consumer behavior, market, competition, and cultural nuances
* Analytical Skills: Strong problem-solving and performance measurement abilities
* Language Proficiency: Fluency in English; additional European languages are a plus
* Intercultural Competence: Ability to communicate effectively across cultures
Your Mission
Maximize the effectiveness of Region Europe Marketing spend to enhance PUMA’s brand desirability and boost commercial impact across markets within the scope.
* Ensure digital alignment between PUMA DTC and Retailers
* Implement integrated campaign planning from Brand to Performance Marketing
* Allocate budgets dynamically based on ROI
* Foster an agile marketing culture to adapt and improve ROI continuously
* Establish and adopt standard KPIs to measure campaign and brand marketing effectiveness
* Set and monitor clear target KPIs in each area
* Lead insights-driven optimization of local marketing mix
* Ensure effective budget allocation during annual planning
* Share best practices regionally and globally
Consumer Insight:
* Champion consumer focus
* Drive consumer insights studies to understand customer segments
* Use insights to craft tailored marketing strategies
* Optimize channels (Wholesale & DTC) for maximum benefit
* Define the consumer journey and align marketing strategies
* Leverage DTC insights for wholesale areas
Agency:
* Structure partnerships and agencies effectively
* Identify key partners and build direct relationships
* Optimize agency network for scale and relevance
* Manage agencies efficiently with clear guidance
* Negotiate annually to maximize scale benefits and control costs
Representation:
* Represent Europe's interests in global marketing
* Ensure regional requirements are considered in global strategies
Coaching:
* Develop Area Marketing Directors and European HUB team
* Align team competencies with expectations
* Create development plans with Area MDs
* Participate in interviewing new directors
* Build a strong European marketing community
Budget Responsibility:
* Oversee and control the Region Europe marketing budget
Leadership:
* Manage team performance, recruitment, development, and feedback
* Promote a positive, inclusive team culture
* Ensure compliance with health, safety, and operational standards
PUMA is an equal opportunity employer supporting over 21,000 employees across 51 countries. Our headquarters are in Herzogenaurach, Germany, where we foster a dynamic and engaging work environment, often seeing world-renowned athletes like Usain Bolt and Antoine Griezmann.
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