At FORMEL SKIN, we're at the forefront of revolutionizing dermatology and reshaping the landscape of healthcare. Our mission is to establish a global online dermatology clinic, making highly effective dermatological treatments easily accessible to all. We've made significant strides, garnering support from some of Europe's most prominent health and consumer investors. Notably, in December 2021, we achieved a significant milestone by raising €30 million in Germany's largest health tech Series A round.
To date, we've successfully provided over one million treatments to our patients. Our dynamic team is passionate, ambitious, and brings a wealth of experience from successful health and consumer tech ventures. Based in Berlin, a city known for its vibrancy, we're committed to expanding our reach and impact, offering you the opportunity to be part of our exciting journey.
As a CRM Manager (m/w/d) at FORMEL SKIN, you will take ownership of lead growth, newsletter performance, and strategic projects. This role is ideal for someone who is confident in building campaigns, analysing performance, continuously experimenting and iterating, and collaborating across functions. You will be a key player in setting up exciting journeys and scaling our growth efforts in CRM.
What you’ll be doing
* Lead Conversion & Nurturing: Build and optimize journeys for newsletter signups, funnel abandoners, and returning leads. Use persona, behavioural, and source data to build segmented and personalised workflows. Collaborate across teams to tailor messaging to the user’s persona and journey stage.
* Addressable Base Growth: Own all opt-in touchpoints, including newsletter pop-ups and onsite forms, and lead experimentation to improve performance. Track and improve double opt-in (DOI) rate and consent quality. Ensure opt-in tracking is consistent and compliant across platforms.
* Strategic Partnerships & Campaigns: Drive CRM execution for key partnerships, brand launches, and other strategic initiatives. Coordinate stakeholders across CRM, Brand, Copy, Tech, and external partners. Apply CRM best practices to drive partner campaign performance.
* Campaign QA, Monitoring & Hygiene: Own delivery and quality across lead and onboarding campaigns for CRM. Monitor deliverability, error rate, DOI trends, and other hygiene metrics. Troubleshoot proactively and build internal dashboards to surface learnings. Ensure all communications are compliant, consistent, and performing.
What you need to shine
* 3–5 years of CRM or lifecycle marketing experience, ideally in DTC, subscription, or eCommerce environments.
* Proven experience creating and executing campaigns in tools like Customer.io, Braze, Iterable, or Klaviyo.
* Confidence working with data platforms like Tableau, GA, or Looker to analyse performance.
* Strong attention to detail—you notice what’s broken before anyone else does.
* Comfort working cross-functionally with a wide range of stakeholders in Brand, Copy, Performance, Data, Product, and Tech.
* German and English fluency.
* Structured, proactive, and ready to take ownership.
Nice to Have
* Basic HTML for email QA.
* Familiarity with GDPR/EAA and CRM deliverability best practices.
* Experience launching referral, loyalty, or new marketing channels.
Why work with us?
* Own and scale CRM in a high-growth healthtech: At FORMEL SKIN, you’ll shape how we connect with and retain our patients through smart, data-driven journeys. This is more than a CRM role—it’s a strategic opportunity to craft personalised experiences that drive loyalty, reactivation, and long-term growth. Collaborate across teams, take full ownership of your projects, and help define what best-in-class lifecycle marketing looks like in digital dermatology.
* Benefits to perfectly fit you: every candidate is unique, and we're dedicated to supporting your specific needs and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours & a remote work allowance.
* Building a great team together: At FORMEL SKIN, we believe that building a great team and fostering strong interpersonal relationships are fundamental to our success. If you're passionate about collaborating with like-minded individuals, you'll appreciate our approach, which includes regular company events, a team event budget, and bonuses for employee referrals.