Senior Digital Media Manager (m/w/d) Social Digital Media Manager To start as soon as possible in Darmstadt, Germany We are Coty, a worldu2011leading cosmetics company. We are the global market leader in fragrances and number 3 in decorative cosmetics. Our extensive portfolio of many renowned brands is sold in over 150 countries. We believe in beauty with a progressive vision and in brands that inspire our consumers u2013 wherever they are in the world. Successful brands in the luxury and lifestyle segments form part of the local portfolio. Colleagues from HUGO BOSS, CALVIN KLEIN, GUCCI, BURBERRY, CHLOu00c9, and many more are looking forward to welcoming you! WHAT YOU CAN EXPECT Work smart u2013 Up to 50% home working, trustu2011based working hours and flexible working arrangements Team u2013 A positive working atmosphere and culture shaped by diversity, collaboration and enjoyment International environment u2013 Working in an international corporate setting with flat hierarchies and exciting projects Workplace u2013 A modern working environment Parking & transport links u2013 Free onu2011site parking, a central location and excellent public transport connections As Senior Digital Media Manager you work closely with Brand and agency teams to ensure that COTY's Digital Media efforts are fully optimized by analyzing performance and presenting strategic insights and recommendations for improvement. Being a key stakeholder, you actively contribute to the devising of COTYu2019s digital strategy, steer industry best practice and digital-first disciplines exploring the utilization of market leading, multi-channel communication developments and technologies. You will own the digital campaign execution and oversee inflight optimizations. By identifying which digital channels and assets are not delivering against the KPIs, maximizing ROI is your key responsibility. This means in detail:: Pre-activation: Define the strategic and technical campaign framework by aligning communication objectives with full-funnel KPIs, audience architecture, and data-driven targeting. Translate brand and communication objectives into granular media KPIs and audience strategies, leveraging 1st, 2nd, and 3rd party data (CRM, web analytics, data clean rooms) Design POE-based consumer journeys and activation plans, ensuring robust tagging, tracking (e.g., floodlight, pixels), and readiness of AdTech/MarTech stack (programmatic, DMP/CDP, DCO) During activation: Execute and optimize campaigns through continuous in-flight performance management across channels, audiences, and creatives. Monitor and optimize campaign delivery across key levers (creative, frequency, placements, audience cohorts) using real-time dashboards and platform signals (e.g., GMP, DV360, Meta, Google Ads) Apply advanced optimization techniques including bid strategies, A/B and multivariate testing, attribution inputs, and brand safety/compliance tools, ensuring efficient budget allocation and KPI delivery Post-activation: Drive performance evaluation and learning agendas through advanced analytics and insight generation. Conduct deep-dive performance analysis (incrementality, attribution, cohort analysis) to identify key drivers of campaign effectiveness and media efficiency Translate insights into actionable recommendations, informing future media planning, test-and-learn agendas, and continuous optimization of audience, channel, and creative strategies Qualifications & Competencies Bacheloru2019s or Masteru2019s degree in Marketing, Media, Digital Communication, or a related field, with 6 years of experience in digital media (agency, digital, or FMCG environment) Proven track record of driving campaign performance through strong analytical capabilities, KPI frameworks, and data-driven decision-making Hands-on experience with key digital media platforms and AdTech/MarTech ecosystems (e.g., Google Marketing Platform, Google Ads, Analytics, verification and measurement tools) Deep expertise in programmatic buying, audience segmentation, A/B testing, DCO, and attribution models across the full marketing funnel Solid understanding of integrated media ecosystems, including Retail Media, Social Media, and Content Marketing Results-driven and highly organized self-starter with strong communication skills, attention to detail, and the ability to operate effectively in fast-paced, ambiguous environments Very good German and English skills, written and spoken YOUR JOURNEY WITH US Have we sparked your interest? If so, we look forward to receiving your complete application documents, including your earliest possible start date and salary expectations. Your direct contact for this position is Christopher Johnson. ABOUT US Coty is one of the worldu2019s largest cosmetics companies and manages a prestigious portfolio of brands in fragrances, decorative cosmetics, as well as skin and body care. Coty is the global leader in fragrances and ranks number 3 in decorative cosmetics, with products sold in more than 150 countries worldwide. Coty and its brands are also committed to a range of social initiatives and strive to reduce their environmental impact. For more information about Coty Inc., please visit our website at www.coty.com. At Coty, we value diversity. We are committed to providing equal employment opportunities regardless of skin colour, background, religion, gender, nationality, sexual orientation, age, citizenship, marital status or disability. Country/Region: DE City: Darmstadt