Brand Activation Manager (m/f/d)
In 1952, George Stephen Sr. changed the world of grilling forever when he cut a metal buoy in half, added a cooking grate and three legs – and the legendary Weber kettle was born. Since then, we've been inspiring grill enthusiasts around the world. But we don’t rest on our history – we keep moving forward, constantly innovating and tirelessly shaping the grilling experience of tomorrow.
We’re looking for a Brand Activation Manager (m/f/d) to help lead our marketing execution in Germany. In this role, you’ll bring the Weber brand to life across retail, digital, and owned channels—working closely with local teams, agencies, and our wider DACH marketing network.
What you’ll do
* Translate national priorities into actionable brand activation plans
* Localize and implement brand campaigns across retail, digital, and media
* Lead go-to-market toolkits, including local promotions and activations
* Ensure alignment between campaigns, sales goals, and brand strategy
* Support retail media plans and ensure strong in-store and online execution
* Guide agency partners and manage influencer and PR activities
* Oversee local budget and track campaign performance against key KPIs
What you’ll bring
* 4+ years in marketing, ideally in a premium or lifestyle brand
* Proven experience in brand activation and local campaign execution
* Strategic mindset with hands-on implementation skills
* Strong stakeholder and agency management experience
* Solid understanding of omnichannel marketing and consumer behavior
* Fluency in German and English
* Proficiency in marketing tools, analytics, and CRM systems
What We Offer
* An attractive salary and competitive benefits (company pension scheme)
* 30 vacation days
* Employee purchasing program
* Job bike program
* Gym membership discount
* Annual vouchers for the Weber Grill Academy to enhance your grilling skills
* Grill sessions and company events
Does this sound like an exciting opportunity for you?
Please send us your complete application—including salary expectations and availability—preferably via email to: emeacareers@weberstephen.com