Job Description
Role: Growth Marketing Manager
Department: Digital Marketing
Type: Full-Time
Reports To: Director of Digital & Integrated Marketing
Required Work Authorization: USA
Location: Remote / Hybrid LA or NY Preferred
We’re looking for an experienced, self-starting Growth Marketing Manager to run the growth engine end-to-end—taking direction and goals from the Director of Digital & Integrated Marketing and translating them into weekly execution and measurable results. You’ll own performance across paid media, SEO, retention marketing, and onsite conversion—partnering closely with internal Creative and agency teams to brief, iterate, and scale what works. You’ll manage key partners (media and development agencies), lead a Digital Coordinator, and collaborate with a part-time CRM Manager to deliver high-quality lifecycle programs.
Responsibilities:
* Growth strategy & execution:
o Translate Director goals into channel plans, weekly priorities, and a clear testing roadmap.
o Create briefs, align stakeholders, and ensure work ships on time with quality.
* Paid media leadership (with agency):
o Own paid performance outcomes (CAC/CPA, MER, ROAS, contribution margin as applicable) across channels (Meta, Google, etc.).
o Lead weekly agency performance reviews: insights, budget pacing, creative testing plan, and next actions.
o Own the creative briefing and feedback loop between the media agency and internal Creative team: translate performance insights into clear briefs, align on concepts and specs, and drive rapid iteration.
o Ensure clean measurement and tracking basics.
* SEO & content performance:
o Partner with agency/contractors to improve technical SEO fundamentals, content roadmap, and on-page optimizations.
o Track keyword/category trends, organic landing page performance, and prioritize initiatives tied to revenue impact.
* Retention & lifecycle (with part-time CRM manager):
o Own lifecycle strategy and calendar: flows, segmentation, campaigns, and testing plan.
o Ensure cohesion across acquisition → onboarding → repeat, and align lifecycle messaging to product priorities and promotions.
o Review and approve lifecycle plans; hold performance against KPIs (revenue contribution, engagement, deliverability health).
* Site optimization & CRO:
o Own conversion rate optimization roadmap: hypotheses, test plans, requirements, QA, and readouts.
o Partner with development agency to implement improvements across PDP/PLP/cart/checkout, speed, and UX.
o Use customer insights (heatmaps, session recordings, surveys, CX feedback) to prioritize fixes.
* Team + vendor management:
o Manage and develop the Digital Coordinator: task assignment, training, and quality standards.
o Manage agency partners (media + dev): scopes, deliverables, timelines, and accountability.
o Keep cross-functional stakeholders aligned (Creative, CX, Ops, Product) on launches and priorities.
* Reporting & insights:
o Own weekly growth reporting that connects actions → outcomes (what changed, why it changed, what we’re doing next).
o Monitor the full funnel: traffic quality, conversion, AOV, repeat rate, and retention performance.
Qualifications:
* 4–7+ years in growth/eCommerce marketing (DTC preferred), with proven ownership of performance outcomes.
* Strong channel fluency across paid media + onsite CRO, and working knowledge of SEO + retention.
* Experience managing agencies and at least 1 direct report (or clear mentorship leadership experience).
* Analytical + action-oriented: can read performance quickly and turn insights into a weekly plan.
* Strong project management: can run multiple workstreams without losing details.
* Excellent communicator: can write clear briefs, give actionable feedback, and align teams.
Tools you’ll likely use:
* Shopify, GA4, Triple Whale (or similar), Klaviyo (or similar), Meta/Google/TikTok ad platforms, Asana/Notion, heatmap/testing tools.
Success in the first 90 days looks like:
* A clear operating cadence is in place (weekly channel reviews, testing pipeline, retention calendar).
* Agency partners are aligned and produce higher-quality output with faster iteration.
* CRO + retention tests are shipping consistently, with documented learnings.
* Performance stabilizes with clearer budget discipline, creative testing, and site alignment.
Pay Range: USD $120,000 – $135,000
This range reflects the expected base salary for this role. Final compensation will be based on experience, scope, and alignment with the role.
About Crown Affair:
Crown Affair is a first of its kind haircare brand that empowers people to redefine their relationship with their hair through accessible luxury products, guidance, and community. We believe that loving your hair starts with understanding how to care for it. Each product we make is developed to work together with any (or all) of our other products, so that together they form more than a routine: it’s a ritual.
Crown Affair is committed to building a team that reflects a range of backgrounds, perspectives, and experiences. We believe that thoughtful, inclusive teams lead to stronger ideas, better collaboration, and a more meaningful workplace.
We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, disability, medical condition, pregnancy, marital status, veteran status, or any other characteristic protected by law. This commitment carries through everything we do — from hiring and development to compensation and growth.
About The Founder: Dianna Cohen started her career at digital content platform, Into The Gloss, in 2012. She was part of the founding team of e-commerce mobile app, Spring, where she launched and managed their marketing channels from pre-launch through year two. From there, she worked closely with former Jimmy Choo founder, Tamara Mellon, to relaunch her namesake brand as a direct-to-consumer, luxury company. After launching Tamara Mellon in 2016, Dianna joined travel company, Away, as Head of Partnerships until she left to start Levitate at the end of 2017. Under Levitate, Dianna has worked with a number of direct-to-consumer brands including, Harry’s / Flamingo, Outdoor Voices, Yumi, Buck Mason, The Wing, and more. Dianna is part of Forbes’ 30 Under 30 for the Class of 2019.
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