Senior Product Marketing Manager at Spryker
Spryker was founded to address the limitations of rigid, monolithic commerce platforms by providing a modular, headless, and API‑first solution. Our technology enables businesses to build, scale, and customise digital commerce experiences across B2B, B2C, and marketplace models. We partner with industry leaders such as Ricoh, Siemens, Daimler, Bosch, ZF, Hilti, and ALDI, and enjoy a customer retention rate of over 94 %.
The Role
You will work closely with the EVP Go‑to‑Market and the VP Product to own the end‑to‑end product marketing strategy, translating Spryker’s modular and composable commerce technology into compelling, differentiated, and business‑relevant messaging for enterprise audiences. This is a strategic and executional hybrid role (~40 % positioning and messaging, 40 % enablement and GTM readiness, 20 % research and analysis) that sits at the intersection of Product, Technology, and Go‑to‑Market. You will ensure Spryker’s value proposition is clearly articulated across all touchpoints – from the product roadmap to the sales pitch.
Responsibilities
* Define clear positioning: build differentiated messaging frameworks linking Spryker’s composable architecture to tangible business outcomes across industries and buyer personas.
* Simplify complexity: translate deep technical concepts (e.g., modularity, API‑first, scalability) into engaging narratives for IT, business, and executive stakeholders.
* Enable the field: create and maintain sales and partner enablement content, including value messaging guides, battle cards, objection handling, and ROI frameworks that drive adoption and performance.
* Lead go‑to‑market readiness: partner with Product and Tech teams to plan and execute product launches, ensuring the commercial organisation is fully enabled and aligned.
* Drive competitive differentiation: monitor competitors, market trends, and emerging technologies to keep Spryker’s messaging relevant, distinctive, and defensible.
* Collaborate cross‑functionally: serve as the bridge between Product, Marketing, Sales, and Partner teams, ensuring cohesive storytelling and strategic alignment across the business.
What You Need
* 5–8 years of experience in product marketing within complex enterprise SaaS, commerce, or platform environments.
* Proven success in developing and executing messaging frameworks that translate technical features into clear business value.
* Strong understanding of B2B buying processes and value‑based sales enablement.
* Excellent written and verbal communication skills – able to craft clarity out of complexity.
* Analytical mindset with ability to measure and optimise performance based on pipeline contribution, content adoption, and campaign impact.
* Highly collaborative and structured, with a demonstrated ability to align multiple stakeholders across Product, Tech, and Sales.
* Native English speaker, preferably with fluent German communication skills.
What You Will Gain
* Strategic ownership of Spryker’s product narrative and positioning across industries and buyer personas.
* Close collaboration with the Head of Marketing, EVP Go‑to‑Market, Product Leadership, and Technology teams.
* Direct influence on how Spryker communicates its innovation to the market – bridging technology and business outcomes.
* Opportunity to shape the function and grow toward a Director of Product Marketing role as Spryker continues to scale.
* The chance to define how one of Europe’s most innovative commerce technology companies tells its story to the world.
Benefits
* Ultimate flexibility: work from anywhere with fully flexible hours and unlimited vacation days; generous office equipment allowance.
* Growth opportunities: dedicated budget for self‑learning tools, training, workshops, and language classes; regular 360° feedback and personalised development plans.
* Inclusive & diverse culture: support for affinity groups, diversity council, and equal opportunities.
* Spryker spirit: low‑ego, collaborative culture with frequent virtual and in‑person events.
* Cutting‑edge innovation: work with the latest technologies and tools; help shape the future of digital transformation.
* Embrace the FLOW: Flexible, Life, Oryx, Work philosophy that redefines work‑life balance.
At Spryker, we are proud to be an equal‑opportunity workplace. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or disability status. Our Spryker herd welcomes all.
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