Your daily workout We are looking for a Team Lead CRM to join our EGYM Wellpass Marketing Team in Munich! As a leader in our CRM efforts, you will be responsible for shaping the vision, leading a talented team, and driving user engagement through sophisticated, data-driven strategies. If you are a strategic thinker with a passion for leadership and customer journeys, this is your opportunity to lead our CRM team to the next level. Join our motivated and ambitious team! Leadership: You lead, mentor, and develop a three-member-CRM team, fostering a culture of excellence, collaboration, and continuous improvement Strategy & Vision: You define and implement the overarching CRM strategy to increase engagement, satisfaction, and long-term customer retention Campaign Oversight: You oversee the planning and execution of multichannel CRM campaigns (email, push, in-app, etc.), ensuring alignment with broader marketing goals Advanced Analysis: You drive a data-first culture, tracking and reporting on global CRM performance and KPIs, while identifying high-level optimization opportunities Lifecycle Automation: You lead the development and scaling of automated lifecycle journeys (onboarding, re-engagement, loyalty) to maximize customer lifetime value Cross-functional Collaboration: You act as a key stakeholder, working closely with Product, Data, and Tech teams to enhance our toolstack and user experience Budget & Resource Management: You manage the CRM budget and resources effectively to achieve departmental objectives Your fitness level Education: You hold a degree in marketing, business, data science, or a related field Experience: You have 5 years of experience in CRM or marketing automation, with at least 1-2 years in a leadership or team lead capacity Expertise: You bring deep knowledge of CRM strategies, customer segmentation, and marketing automation best practices Tools: You are highly proficient in leading CRM platforms (e.g., Braze, Salesforce, Hubspot) and analytical tools Leadership Skills: You have strong leadership qualities with the ability to inspire, guide, and grow a team in a fast-paced environment Analytical Mindset: You are exceptionally data-driven and capable of translating complex data into actionable strategic insights Language skills: Excellent communication skills in both German and English Your training goal for your first 6 months Leadership Integration: You have successfully integrated with the team and established clear development paths for your direct reports Strategic Roadmap: You have defined a 12-month CRM roadmap that aligns with the company’s growth and retention targets Optimisation: You have identified and implemented key improvements in current automation journeys and team workflows to increase efficiency and impact The equipment we provide Modern culture : Be part of a modern and international company culture where talent and passion are welcomed, heard, and part of the decision-making process Continuous Development: Develop your skills with varied, challenging tasks and regular feedback to benefit from a steep learning curve Work-Life-Balance : Benefit from flexible working hours, hybrid working policy (2 office days), and 30 days of vacation per year Fit & Healthy : Train for free with EGYM Wellpass in several thousand sports and health facilities across Germany and/or use our in-house gym with all EGYM products Mobility : Enjoy a monthly travel subsidy of 45€ for public transport Mentoring Program : Exchange knowledge and grow together across teams and locations through our self-organized mentoring platform Discounts : Get a variety of great discounted offers, from fashion to leisure, through our employee benefits portal Bike Leasing : Stay active and use our leasing bike offer on your way to work or in your spare time Subsidized Pension : Profit from our employer-subsidized pension Contact Information Upload your documents in English (CV, salary expectations and earliest possible start date) and specify the job ID 1959. Contact: Marco Ohde For further information: https://career.egym.com/ About us Warning regarding phishing emails: Please be aware that all official EGYM recruitment communication is sent exclusively from jobs@egym.com. If you receive a suspicious message from any other domain, please ignore it and do not share personal information if in doubt. EGYM is a global fitness technology leader, providing fitness and health facilities with intelligent workout solutions. EGYM makes exercising smarter and more efficient with its comprehensive suite of connected gym equipment and digital products that integrate seamlessly with 3rd-party-hard- and software. The result is a fully connected training experience that drives measurable business and health outcomes on and off the training floor. EGYM also offers subscription-based corporate fitness- and wellness solutions built on a combination of gym-access and EGYM fitness programs that directly target costly chronic conditions and boost employee health, leading to higher productivity and well-being. EGYM's global headquarters are in Munich, Germany, with North American offices in Denver, Colorado. EGYM is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs, regardless of race, gender, religion, sexual orientation, age or any other aspect of an individual's identity.