Field Marketing (m/f/x)
Department: Marketing
Employment Type: Permanent
Location: Germany, Karlsruhe
Description
In this role, you will play a key part in generating new business opportunities by conducting outbound calls, qualifying leads, and scheduling appointments for the sales team. You will also contribute to market research, develop targeted sales strategies, and maintain strong customer relationships. Utilizing CRM systems like Hubspot or Pardot, you will ensure data accuracy and support the team in various marketing and sales initiatives. This role requires strong communication, analytical, and organizational skills, as well as a collaborative approach to work with cross-functional teams.
Responsibilities
* You will represent our company conducting engaging and varied calls with potential new customers and scheduling appointments for the sales team.
* You will qualify prospects and build long-lasting relationships through phone and digital communication.
* You will create market analyses and research target customers to develop targeted sales strategies and maintain long-term customer relationships.
* With the help of our CRM system (e.g., Hubspot, Pardot), you will document all relevant data and ensure that information is available for further processing by the sales team.
* You will assist the team with B2B campaigns, events, and follow-ups after webinars.
* You will independently manage smaller follow-up campaigns and help raise awareness of our company among potential customers.
* You will foster knowledge exchange and work closely with other departments such as Sales, Marketing, and ERP Consulting.
Skills, Knowledge & Expertise
* You are communicative, empathetic, and enjoy engaging with customers and finding solutions.
* You think entrepreneurially and take responsibility for recognizing customer needs and responding effectively.
* You have a good understanding of technology and are experienced in using CRM systems, ideally Hubspot.
* You are flexible, motivated, and able to work independently as well as part of a team.
* Fluency in German & English is required.
Benefits
* Team spirit & impact: Work in a motivated team with plenty of room to shape ideas, short decision-making paths, and real projects that create measurable value.
* Development & career: Grow with us through mentoring, training, modern tools, and personalized career development.
* Flexibility & stability: Enjoy a permanent employment contract, flexible working hours, and the option to work remotely – in a way that fits your life.
* Locations & mobility: Modern offices with good public transport connections and travel cost support (depending on location).
* Health & well-being: Company pension scheme, fitness subsidies, internal fitness offers, health initiatives, and on-site massages (depending on location).
* Learning & growth: Access to e-learning platforms (e.g., goodhabitz) and a wide range of development opportunities.
* Extras that make work enjoyable: JobRad, corporate benefits, regular team events, and many other perks that enrich your everyday work.