About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health.We’realways looking towards the future,anticipatingchanges in medical science and technology.
In Germany, Abbott has more than4,000 employees working in manufacturing, research and development,logistics,manufacturing,salesand marketing. They arelocatedat Abbott`s German headquarters in Wiesbaden and its sites in Hanover, Neustadt amRübenberge,Wetzlar,Eschborn, Cologne,Jenaand Hamburg.
Abbott Rapid Diagnostics Germany GmbH is looking for a Marketing Manager DACH and the Netherlands (m/f/d), based in Cologne.
As a Marketing Manager, your primary responsibility will be to develop and implement successful marketing strategies and tactics, leveraging a deep understanding of the local market and product offerings. You will also contribute to regional planning and value creation processes to achieve short- and mid-term business goals. The position is office-based at Abbott Rapid Diagnostics Germany GmbH, Cologne with expected 50% of travel.
As Marketing Manager, you will be the driving force behind innovative marketing strategies for Abbott’s diagnostic portfolio in the DACH region and the Netherlands. Your focus will be on scientific marketing, customer engagement, and evidence-based communication to position Abbott as a trusted partner in healthcare. This role requires a blend of strategic thinking, creativity, and a strong understanding of clinical concepts to deliver impactful campaigns that resonate with healthcare professionals.
Key Responsibilities
Strategic Marketing & Brand Positioning
1. Develop and execute regional marketing strategies aligned with global objectives.
2. Create compelling marketing campaigns that translate complex clinical data into clear, value-driven messages.
3. Lead product launch initiatives, ensuring scientific accuracy and impactful positioning.
Scientific Communication & Thought Leadership
4. Collaborate with Medical Affairs and Scientific Liaison teams to develop evidence-based marketing materials.
5. Organize and support scientific events, symposia, and webinars to engage healthcare professionals.
6. Build relationships with key opinion leaders and clinical experts to strengthen Abbott’s presence in the diagnostics field.
Market Insights & Customer-Centric Approach
7. Conduct in-depth market analysis: customer segmentation, patient pathways, and competitor intelligence.
8. Identify unmet needs and develop tailored marketing solutions for hospital and laboratory stakeholders.
9. Support sales teams with scientific marketing tools and training to enhance customer engagement.
Requirements
10. Minimum 5 years of marketing experience in diagnostics or healthcare; knowledge of Infectious Diseases is a plus.
11. Strong ability to interpret and communicate complex clinical and technical information.
12. Fluent in German and English (written and spoken).
13. Willingness to travel up to 50% nationally and internationally.
14. Expertise in scientific communication and evidence-based marketing.
15. Proven ability to develop innovative campaigns and educational content for healthcare professionals.
16. Excellent presentation and influencing skills; ability to engage diverse stakeholders.
17. High level of initiative, adaptability, and creativity in a fast-paced environment.