【Key Responsibilities】
# Build and grow the brand’s social media presence in Germany and Europe from market entry onwards
# Develop and execute social media and content strategies aligned with global brand positioning
# Set up and manage key social platforms, defining channel strategies and content formats
# Lead influencer and creator marketing, including partnerships, collaborations, and performance tracking
# Create and manage content concepts around EV technology, innovation, and lifestyle
# Oversee content production, editorial planning, and external creators or agencies
# Monitor and optimize social and influencer KPIs, engagement, and community feedback
# Ensure consistent brand voice and compliance across all social channels
【Key Requirements】
# Bachelor’s or Master’s degree in Marketing, Communications, Digital Media, or a related field
#5+ years of experience in social media management, content marketing, or digital communications, ideally within the automotive, EV, technology, or lifestyle sector
# Proven track record in developing and executing social media strategies and content campaigns across multiple platforms
# Experience managing influencer and creator partnerships, including collaboration strategy and performance tracking
# Strong understanding of content creation, editorial planning, and working with agencies or external creators
# Ability to translate complex technology, EV features, and innovation into engaging social content and storytelling
# Data-driven mindset with experience tracking social KPIs, engagement, and community insights
# Lead influencer and creator marketing, including partnerships, collaborations, and performance tracking
# Create and manage content concepts around EV technology, innovation, and lifestyle
# Excellent communication, creative, and project management skills, with the ability to maintain consistent brand voice
# Fluency in English and German required, Mandarin is an advantage