The Content team of the award-winning InsurTech getolo GmbH is looking for a Spanish speaking (Senior) Content Manager (m/f/d). As part of the Marketing department, the Content Team is responsible for the content for our insurance verticals petolo, dentolo and vitolo, while providing our (potential) customers with an excellent customer experience – from the first touchpoint to beyond the contract closure.
In this role, you will play a key role in creating content for Performance- and Brand-Marketing, Social Media and SEO. If you feel at home in Content Marketing, are passionate about engaging copy, and are looking for a team that supports you in growing and developing, then we are very much looking forward to getting to know you!
Setup:
* As a (Senior) Content Manager, you will be responsible for creating high-quality Spanish content across multiple channels to support the launch of our pet insurance vertical in Spain, while also ensuring continuous content development to drive the long-term growth and success of the product.
Job responsibilities:
* Supporting the successful launch of getolo's pet insurance vertical in Spain with translating / writing impactful and engaging copy for multiple channels, including landing pages, blog-articles, social media posts, emails and other assets.
* Handling and assigning of incoming content requests, close collaboration with the Local Spanish team as well as with other teams.
* Developing and executing comprehensive content strategies with the rest of the Content team that align with the company's overall goals and objectives.
* Collaborating on and executing projects with cross-functional teams, such as Marketing, Design/Creative, Research / CRO and Product, including the coordination of multiple stakeholders and adherence to deadlines.
* Handling / briefing external content support and ensuring quality management.
* Creating brand texts for our brands, as well as creating copy for performance-based ads on various Performance Marketing channels, such as SEA, Social Media Paid, Native or CRM emails. Ensuring that all of this content aligns with our tone of voice and brand guidelines.
* Conducting market research and competitor analysis to stay up-to-date with industry trends and identify opportunities for content optimization.
* Monitoring and analyzing of content performance using analytics tools to make data-driven decisions and to continuously improve content quality and reach.
* Implementation of SEO and Social Media best practices and strategies to optimize content for search engines, Facebook, Instagram and TikTok.
Requirements
* 2+ years of professional experience in a relevant role as a copywriter, editor and/or content manager – ideally in fast-paced environments and areas of insurance, finance or tech (this is just a nice to have).
* Open-mindedness, proactivity and having joy in facing new challenges together with a talented team, in order to grow and make modern insurance content accessible and understandable for everyone.
* Excellent written and verbal communication skills, with a keen eye for detail, as well as a top-notch level of grammar, punctuation and sentence structure.
* Very good organizational and communication skills to ensure a smooth workflow within the team and with other departments.
* Experience in developing and implementing content strategies for Websites, Social Media or E-Mail-Marketing.
* Good knowledge of SEO best practices, experience in optimizing content for search engines and tracking the performance with tools such as GSC or Sistrix.
* Experience in creating organic Social Media content (e.g. raffles) with a good understanding of Social Media market dynamics, including trends, best practices, and audience behavior.
* Analytical skills and experience in understanding KPIs and in using analytics tools (e.g. Google Analytics) to track content performance and interpret customer insights (e.g. with A/B tests with Hotjar or Optimizely).
* A sense of how to structure and write copy for Online-Marketing channels, e.g. for Social Media Ads, Google Ads and Native articles.
* Strategic thinking and problem-solving skills in order to find innovative and effective solutions.
* Experience in working with content management systems (e.g. Webflow, Ghost), CRM-platforms / email-automation-builders (e.g. Braze) and basic knowledge in HTML/CSS.
* Good knowledge of Spanish culture, ideally with expertise in the Spanish insurance market.
* Completed bachelor’s or master’s degree in Marketing, Communications, Journalism, or a related field. Master's degree is a plus, but not a requirement.
* Native level in Spanish and fluent in English in speech and writing (we would appreciate receiving a resume in English). German is a plus.
Benefits
Why getolo?
🌴 Salary & Vacation
* Attractive fixed salary
* Start with 28 vacation days, with an increase every two years (capped at 30 days). Holidays on December 24th and 31st.
🧑💻 Mobility & Flexibility
* Choose between a free Swapfiets bike, a BVG ticket (“Umweltticket”) or a “Deutschlandticket” subsidized by us
* Work hybrid - from your home office or in our office in Berlin-Mitte
* Work abroad in the EU for up to 60 days
🧘 Health
* Benefit from free coaching sessions with nilo.health, our mental health tool
* Test our products yourself! Choose between dentolo, petolo or vitolo
📚 Development
* Learning Budget starting from 750 € per year
* Regular (360 degree) feedback
🙌 And much more…
* Legendary summer and winter parties
* Regular team events
* Many discounts on the corporate Benefits Platform
* Two Community Days per calendar year
* Pet friendly office
Sounds like the perfect job for you? We look forward to receiving your application and getting to know you!
About getolo
Founded in 2015, getolo GmbH is an innovative and award-winning InsurTech company that offers comprehensive supplementary insurance plans in the areas of dental, pet health and liability, as well as health add-on coverage. Under the brands dentolo, petolo, and vitolo, we serve over 200,000 customers in Germany, providing digital and hassle-free protection that seamlessly integrates into their daily lives.
We believe that prevention is always better than cure—which is why we focus on preventive care, customer-centric service, and financial security to protect our customers and their loved ones from unexpected costs. Thanks to the close collaboration of our team of market specialists and insurance experts, we continuously monitor industry developments to offer practical solutions for current challenges.
getolo's company culture is built on collaboration, innovation, and agility—always with a strong focus on the needs of our customers. With a team of around 200 employees, getolo is led by Daniel Gadea (CEO) and Laura Wulff (CGO). getolo is a partner of DA Direkt and part of the Zurich Group Germany.
getolo is an equal opportunity and diversity employer. We strive to create a friendly, safe, and welcoming environment for all our team members, regardless of ethnicity, gender, gender identity and expression, sexual orientation, limitations and talents of any kind, physical appearance, social background, marital status, age, or religion (or lack thereof).
When you apply, we focus solely on your experience and motivation. You decide what additional information you want to disclose (photo, marital status, religion, gender, nationality, etc.). We value and treat all applications equally.
Contact:
getolo Recruiting Team
We don’t just offer insurance. We create solutions tailored to needs.
Founded in 2015, getolo builds and operates holistic insurance solutions, radically centered around you. We believe in offering a solution for everyone’s individual needs, so that they and their loved ones can be more carefree. Our solutions are built through conversations with our customers, teams and market specialists. We call this our expert insurance approach.
Today, every fourth new online customer in Germany chooses us as their partner for dental and pet health insurance. Our first two brands, dentolo and petolo, are rated 4.5+ of 5 on Google - unlike any other provider. We are customer-obsessed experts that love working together as a team. Our culture is built on collaboration, fast execution and bold actions, always caring about the customer first.