Overview As our Country Manager FR & BeNeLux, you’ll step into a role with purpose, growth, and real impact. You’ll join our Internationalization Team, where your work will shape Carly’s presence in France and directly influence Carly’s mission to empower car owners worldwide. Your contributions across both B2B and B2C domains will be highly trusted and celebrated — all in an environment that values authenticity, inclusion, and cross-cultural collaboration.
Your responsibilities
Own and execute local B2B lead generation and inbound lead qualification to drive consistent pipeline growth
Cultivate partnerships and support the execution of strategic acquisition pilots in collaboration with the central team
Lead and scale influencer marketing campaigns for the B2C French & BENELUX market, focusing on diverse channels and impact measurement
Manage public relations efforts by securing media coverage, coordinating press outreach, and organizing a high-impact annual event
Plan and oversee the execution of French & BENELUX TV campaigns, ensuring alignment with performance goals and pacing strategies
Drive and optimize B2C growth initiatives including promotions, partnerships, and local experiments with a strong focus on revenue and ROI
Contribute to localized sales and marketing material development, ensuring cultural and contextual relevance across B2B and B2C efforts
Your profile
5+ years in Growth, Marketing, or Sales roles within the French and BENELUX market
Experience in both B2B and B2C business models
Strong project management and execution skills
Native-level in French and fluent English (C1) communication
Comfort working in a fast-paced, international environment
Background in automotive, tech, or consumer apps
Experience with influencer marketing and TV media buying
Familiarity with CRM systems and performance analytics
Why us?
Inclusive and supportive culture that values authenticity and growth — no walls, no limits, no bureaucracy
Clear strategy and purpose-driven impact — you’ll know exactly how your work drives Carly’s mission
Data-driven decisions and open dashboards — full transparency on goals, growth, and results
Cross-functional collaboration — strong management, hands-on workshops, and a high learning curve
Competitive compensation and 100% company-supported equipment to help you do your best work
Stable and sustainable growth — proudly independent, with no external investors
A passionate, international team based in the heart of Munich — with a view of the Alps!
About Carly
Carly is a cartech company improving car repair and maintenance for millions of car fans worldwide. We provide curated repair and maintenance knowledge and package it in a suitable format. With the help of our product, our customers receive actionable advice. They can then cover a large part of their repair and maintenance on their own, placing them back in control over their vehicles.
While we have been steadily growing and providing new services to our customers over the past years, there is still so much to do, and you can help us achieve it. So join us in our central Munich offices and help us bring joy to more car fans worldwide.
What is Carly's purpose?
Carly pairs real-time data with mechanical expertise to improve car fans' repair and maintenance experiences. Our aim is to Share Knowledge, Deliver Relevance and Provide Joy to car fans and people with car issues.
What is Carly's vision?
We want to be top of mind for car fans regarding repair and maintenance.
Be a part of our driven team and conquer the automotive world with us!
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