Brand Development Senior Brand Manager (m/w/d) International Marketing
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- tetesept Brand Development Senior Brand Manager (m/w/d) International Marketing – tetesept Let's Care for Life! Merz Lifecare is a forward-thinking family-owned company with a strong commitment to innovation and well-known brands such as tetesept, Merz Spezial, SOS, Zirkulin and Brooklyn Soap Company .
Our products stand for quality, effectiveness, and trust—and help people actively shape their health and well-being every day.
They are available in drugstores, supermarkets, and online, and enjoy great popularity throughout the German-speaking world.
With our own research and development department and a clearly sustainability-oriented strategy, we develop products that benefit both people and the planet.
Our corporate culture is characterized by agility, responsibility, and a strong sense of community.
The commitment of our employees is the key to our growth and success.
Would you like to be part of our success story? Then apply now to join our marketing team in Frankfurt am Main ! What Sets Us Apart At Merz Lifecare, we believe in the power of diverse perspectives.
That's why we foster an inclusive corporate culture where all employees feel welcome, valued, and encouraged to reach their full potential.
For us, diversity is an asset—it makes our work environment vibrant, creative, and future-ready.
We value diversity not only in our brands but also among our employees.
We therefore welcome all applications regardless of gender, age, sexual orientation, disability, religion, beliefs, or ethnic and social background.
What you can expect from the role You execute the marketing strategy for international market expansion, partnering closely with International Business to drive new market entries and accelerate growth in existing markets outside the DACH region.
You analyze markets and competitors, evaluate business potential for tetesept, and conduct consumer research to identify trends, innovation opportunities, and unmet consumer needs You manage and grow our international categories (focus: dietary supplements & medical products) executing category strategies aligned with business objectives and market dynamics You design and implement an international innovation roadmap and continuously refine the portfolio for growth and competitiveness You manage innovation projects end-to-end – from ideation and feasibility to development and successful market launch You roll out brand guidelines internationally and support sales teams and distributors to activate brands consistently and effectively in their markets You monitor post-launch performance together with the International Business team and optimize products and lifecycle strategies to ensure long-term success You collaborate with cross-functional teams (International Business, R&D, Regulatory, Business Development, Sales) to ensure compliant and successful product launches You (co-)lead the NEO team, manage external agencies and partners, and develop and present forward-looking strategies to upper management You take responsibility for net sales, profitability and market share You manage budgets, ensure ROI, and ensure compliance with company policies and procedures What you already bring with you You hold a university degree in Business Administration or a comparable qualification and bring 7 years of experience in international FMCG or OTC / Consumer Health brand development/ marketing You have a proven track record of successfully entering new markets with compelling marketing packaging xjliken and internationally launched products, and you understand how to build strong brands and scalable businesses across markets .