PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:Contribute to sustainable growth of consumer desire, net sales and profitability by bringing external consumer, market and competitor insights into the business.Contribute to embedding data to inform the mid-/long-term strategic plan, prepare decision-making, and support the business development function.The Consumer & Market Insights Team is a strategic & commercial partner to the business and a key part of ensuring the business is consumer-obsessed.KEY RESPONSIBILITIES:Drive implementation of standard, best-practice approach to meaningful external data-analysis and facilitate interpretation, to effectively and efficiently support strategic business planning.Drive development of relevant tools and interactions to facilitate access to insights. Educate stakeholders and contribute to data-based decision-making and action. Source specific insights tools to enable consumer and market insight generation.Drive the execution of collaborative European projects, process improvements, new tools and best-practice sharing that are in alignment with the strategies and priorities of the adidas Group organization's strategy and principles.Prepare detailed briefingsBe the point person for agencies and internal stakeholdersDefine and execute a process and interaction with global sales teams and European clusters BD teams regarding consumer & market intelligenceLeverage and share insights across BUs, Account Managements at global, European and local levelImprove tracking and management of research requirements and effortsDefine recommendations and potential actions based on insightsAnalyze proprietary data sets in collaboration with internal and external experts and use tools such as Tableau in the business to identify insights to action.Define creative ways for storytelling and bringing insights to life to compel us to take action.Drive and manage the Consumer & Market Intelligence network, acting as focal point for European Clusters/ Countries, global functions and other key support functions to ensure identification of strategic initiatives and focus areas. Source and share best practices from inside and outside of the adidas Group.Proactively bring new external consumer perspectives & market trends in the European & Global Sales organization.Work independently and collaborate across multiple functions and departments.KEY RELATIONSHIPSMarket Europe: Business Development Teams Europe and Clusters, BUs, ChannelsGlobal: Consumer Insights, Global SalesOthers: key support functions e.g. IT, Finance, relevant functions in other marketsAgencies and other external partnersKNOWLEDGE, SKILLS AND ABILITIES:Strong knowledge of business KPIs and ability to work with numbers, showcasing diligence & attention to detailStrong analytical skills, ability to organize data, and draw powerful insights by effectively displaying information and identifying relevant patterns; confidence in using (multiple) data sources to decipher and tell a clear storyStrong communication skillsStrong collaboration skills with the ability to create effective, deep and successful working relationships across all levels of the organizationPrevious consumer insights, sales or marketing experience within the international sporting goods industry or experience in project management helpfulMental flexibility, adaptability, initiative and determinationAbility to drive conclusions from data and insights to support definitions of strategic levers and translation into operational plansExcellent verbal and written skills in English (German or other European languages are a plus)REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:Degree in psychology, sociology, data analytics, marketing, business studies, or related field3 to 5 years work experience within project management or in a consumer insights roleExperience in working with databases, Tableau/ Microstrategy, Excel (incl. Pivot), Think Cell, high interest in mastering new toolsPassion for sport/ sporting goods industryAT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.COURAGE: Speak up when you see an opportunity; step up when you see a need..OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE. – CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU – BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.JOB TITLE:Senior Manager Consumer & Market Insights - Europe (m/f/d)BRAND:LOCATION:HerzogenaurachTEAM:General Management & Business DevelopmentSTATE:BYCOUNTRY/REGION:DECONTRACT TYPE:Full timeNUMBER:531155DATE:Jul 9, 2025