Description
:
Essential Responsibilities:
1. Develop and manage partnership marketing strategies to drive business growth and engagement
2. Build and maintain relationships with partners, including regional system integrators, digital agencies, and consultants
3. Audit the existing developer program experience and identify areas for improvement
4. Design, build, and deploy strategic marketing communications to support the developer lifecycle
5. Take ownership of developer-focused platforms, enhancing architecture, content, and SEO
6. Plan and execute lead generation campaigns and lifecycle communications for developers
7. Manage Developer Meetup events, including invitations, logistics, and execution
8. Collaborate with partners to create joint go-to-market strategies and co-marketing initiatives
9. Create marketing toolkit content to help developers promote solutions on their own channels
10. Work closely with data and analytics teams to track performance and optimize strategies
Minimum Qualifications:
11. Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.
Preferred Qualification:
What You'll Do
12. Pioneer the Vision: You'll be the strategic lead, developing and championing inspiring partnership marketing strategies that deeply aligned with PayPal's goals. You'll have a keen eye for identifying partnership opportunities that will unlock exponential growth.
13. Forge Powerful Alliances: You'll lead the charge in identifying, evaluating, and winning key strategic partners or amplifying global partnership alliances for the local market – from leading retailers to e-commerce platforms and cutting-edge tech providers.
14. Spark Collaborative Magic: Collaborate to co-create electrifying joint marketing and co-funded campaigns with our partners. From captivating content to buzzworthy events and irresistible promotions, you'll bring our combined strengths to life across all channels.
15. Champion Partner Success: You'll be the ultimate relationship builder, nurturing deep and lasting connections with our partners. You'll be their champion within PayPal, ensuring mutual value and exploring exciting new avenues for growth together.
16. Lead with Passion and Collaboration: You'll work hand-in-hand with our incredible internal teams – US and DEATCH marketing, sales, product, legal – to ensure our partnership initiatives are seamlessly integrated and deliver maximum impact.
17. Measure the Impact, Fuel the Future: You'll be a data devotee, defining and tracking key performance indicators that showcase the tangible impact of our partnerships. Your insights will drive optimisation and fuel even greater success.
18. Own the Journey: You'll be a responsible steward of our resources, managing the partnership marketing budget with strategic precision to deliver exceptional returns.
Meet the team
OurConsumer Marketing team in Berlindrives customer acquisition and engagement acrossGermany, Austria, and Switzerland. You’ll report to theHead Vertical & Partnerships Marketing, DEATCH, and work closely with Brand, Analytics, and Product Marketing teams across Europe and globally. If you’re a strategic, hands-on Marketing Expert who thrives on creativity, collaboration, and delivering measurable impact, our team and this role are for you.
Your Way to Impact
At PayPal, we're proud to be one of the most respected brands in the DEATCH with over 35 million active consumers. This role offers a unique chance to support the team to craft and implement insight-led strategies, launch top-tier marketing campaigns to amplify our brand and captivate consumers and prospects alike, and inspire our customers to engage with our products and advocate for PayPal. This is an excellent opportunity to work as part of our DEATCH Marketing Team to deliver outstanding and standout programs to win new customers, enhance the engagement of our existing Consumer base and drive loyalty and advocacy.
What we're looking For
19. 8+ years of experience in partnership or channel marketing, with a proven track record of developing and executing successful partnership programs
20. Demonstrated experience in identifying, negotiating, and managing strategic partnerships
21. Strong understanding of marketing principles and tactics, including CRM, onsite marketing, digital marketing, content marketing; event marketing is a plus
22. Excellent communication, presentation, and interpersonal skills in German and English, with the ability to build rapport and influence stakeholders
23. Strong analytical skills and the ability to interpret data to drive decision-making.
24. Experience with CRM and marketing automation tools
25. Ability to thrive in a fast-paced, dynamic environment
26. Bachelor and/or equivalent work experience required
Get bonus points if you also have...
27. Experience in Fintech, Finance or E-commerce industries
We Believe in You
Interested? Don't hesitate to apply or/and – we'd love to get to know you!
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Subsidiary:
PayPal
Travel Percent:
0
PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit .
For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.
Our Benefits:
At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.
We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit .
Who We Are:
to learn more about our culture and community.
Commitment to Diversity and Inclusion
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at .
Belonging at PayPal:
Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.
Any general requests for consideration of your skills, please .
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.